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Marketing Media - Travel Poster
Thailand: The Rhythm of Refreshment,
Mae Taman Elephant Camp
Produced in Thailand by Promotional Material Production Division
Marketing Services Department,
Tourism Authority of Thailand
Photo by Surapol Supawattanakul
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Thailand: The Rhythm of Refreshment, Mae Taman Elephant Camp and Thailand: Among Amazing Float and — two travel posters produced by the Tourism Authority of Thailand's Promotional Material Production Division, Marketing Services Department, have won the PATA Gold Award 2008 in the Marketing Media — Travel Poster Category.
The award-winning TAT travel posters promote two of the most popular tourism highlights of Northen Thailand — Thai elephants and the Yi-peng floating lanterns that are set adrift into the night sky during the Northern Thai or Lanna-style Loi Krathong— Festival of Lights celebration in November every year.
The Pacific Asia Travel Association (PATA) Gold Awards recognizes exceptional achievement in a variety of endeavours, bringing acclaim to the best the Asia Pacific’s travel industry has to offer. The winning projects set industry standards for excellence and innovation, serving as examples for others to follow.
In 2008, in addition to the 22 Gold Awards, PATA presented up to four Grand Awards for “best of show” entries in the following broad categories: Environment, Education & Training, Heritage & Culture and Marketing Campaign. Entries were judged by travel industry experts.
All award recipients were honoured during a special luncheon at PATA Travel Mart 2008, Hyderabad, India, September 19, 2008.
Winning a PATA Gold Award greatly enhances the winner’s marketing and public relations profile. The winning entries were featured in the PTM Daily newspaper and a PATA press release, which attracted a lot of positive travel industry media coverage.
All winners also received complimentary copies of the PATA Gold Awards 2008 Winner’s Showcase, a booklet summarising the highlights of each winning entry.
The Macau Government Tourist Office is the official sponsor of the PATA Gold Awards.
2008 PATA Gold Awards Brochure(PDF)
Please click to view
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