PATA ANNOUNCES 2010 GRAND AND GOLD AWARD WINNERS
The Pacific Asia Travel Association (PATA) announced on 28 July the winners of the 2010 PATA Gold Awards, sponsored by the Macau Government Tourist Office. This year the awards recognise the achievements of 24 separate organisations and individuals.
In 2010, 24 PATA Grand and Gold Awards will be presented, with multiple awards going to Hong Kong Tourism Board, Ministry of Tourism, Government of India, and Tourism Authority of Thailand. The awards ceremony is scheduled to take place on September 17th during PATA Travel Mart 2010 at the Venetian Macao-Resort-Hotel in Macau SAR.
THE PATA GRAND AWARDS 2010
PATA Grand Awards are presented to outstanding entries in the four principal categories: Marketing, Education and Training, Environment, and Heritage. This year, the Grand Awards go to Tourism New Zealand in the marketing category; Banyan Tree Spa Academy for education and training; AlamKulKul Boutique Resort, Bali for environment, and Ministry of Tourism, Government of India in the heritage category.
| AWARD CATEGORY |
WINNER |
| EDUCATION AND TRAINING |
Banyan Tree Spa Academy
Banyan Tree Spa |
| ENVIRONMENT |
Jantung Hijau, Green Heart
AlamKulKul Boutique Resort Bali, Indonesia |
| HERITAGE |
Rural Tourism Project - Case Study of Hodka Village
Ministry of Tourism, Government of India |
| MARKETING |
Your Big Break
Tourism New Zealand, New Zealand |
The Macau Government Tourist Office (MGTO) has generously sponsored the PATA Gold Awards for the past 15 years.
THAILAND WINS PATA GOLD AWARDS IN 3 CATEGORIES —
Marketing Media - Travel Advertisement Broadcast Media, Culture, Marketing - Hospitality,
The Tourism Authority of Thailand (TAT) won the prestigious PATA Gold Award for its TV commercial, "Thailand Talks to the World" in the Marketing Media - Travel Advertisement Broadcast Media category and also for Baan Mae Kampong, a picturesque Northern Thai village located approximately 50 kilometres from Chiang Mai city.
Outrigger Laguna Phuket Resort and Villas in Thailand won the PATA Gold Award in the Marketing Campaign-Hospitality category in recognition of its highly successful, fully integrated opening campaign for the resort.
- Marketing - Primary Government Destination
Eco Tourism Marketing Campaign
Ministry of Tourism, Government of India
- Marketing - Secondary Government Destination
Hong Kong Food and Wine Year Destination Campaign
Hong Kong Tourism Board
- Marketing - Hospitality
Outrigger Laguna Phuket Resort and Villas Opening Campaign
Outrigger Hotels and Resorts, Asia
- Marketing - Industry
Let your Mind Travel
Kuoni Travel India, India
- Ecotourism Project
ABS-CBN Foundation-Bantay Kalikasan
Iwahig River Community- Based Ecotourism Project, Philippines
- Corporate Environmental Programme
Promote Ecology and Conservation on Lantau
Ngong Ping 360 Limited, Hong Kong SAR
- Environmental Education Programme
Qantas Award for Excellence in Sustainable Tourism
Qantas Airways Ltd, Australia
- Heritage
The Launch of Sofitel Legend Metropole Hanoi
Sofitel Luxury Hotels Asia Pacific, Thailand
- Culture
Baan Mae Kampong, Chiang Mai
Tourism Authority of Thailand
- Education and Training
Child Protection Workshop
Kuoni Destination Management, India
- Marketing Media - Consumer Travel Brochure
Revamping Consumer Travel Brochures of Sri Lanka Tourism
Sri Lanka Tourism Promotion Bureau, Sri Lanka
- Marketing Media - Travel Advertisement Broadcast Media
Thailand Talks to the World
Tourism Authority of Thailand
- Marketing Media - Travel Advertisement Print Media
Mahatma Gandhi Creative
Ministry of Tourism, Government of India
- Marketing Media - Travel Poster
LIVE LOVE Campaign Poster and Quick Screen Series
Hong Kong Tourism Board
- Marketing Media - Promotional Travel Video
A Trip to the Heart-Warming Country of Korea
Korea Tourism Organization
- Marketing Media - Public Relations Campaign
How to Launch a Large Hotel in a Challenged Market and New Brand ibis
Accor Asia Pacific and ibis Singapore on Bencoolen
- Marketing Media - Web site
www.keralatourism.org: The Best Tourism Website in India
Kerala Tourism, India
- Travel Journalism – Destination Article
Feasts of Hong Kong
Christian Kerber
Travel +Leisure Magazine, September 2009, USA
- Travel Journalism - Travel Photograph
Whale Shark, Ningaloo Reef
Rolex Awards/Jurgen Freund
Qatar Airways In-Flight magazine Oryx, December 2009
Agency Fish, United Kingdom
- Travel Journalism - Travel Guidebook
Kayak Philippines
Primer Group of Companies and Philippines Department of Tourism
About PATA
The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with private and public sector members PATA enhances the sustainable growth, value and quality of travel and tourism to, from and within the region. PATA provides leadership and counsel on an individual and collective basis to nearly 100 government, state and city tourism bodies; international airlines, airports and cruise lines as well as many hundreds of travel industry companies across the Asia Pacific region and beyond. Thousands of travel professionals belong to nearly 40 PATA chapters worldwide and participate in a wide range of PATA and industry events. PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets.
PATA is a not-for-profit organisation. For more information, please visit www.PATA.org
Source: The Pacific Asia Travel Association (PATA) release dated July 28, 2010 |
