In recent years, Thailand has seen a spectacular growth in remarkably hip, intimate, and boutique properties which are being marketed worldwide under the slogan: ‘CHIC By Thailand’.

These fabulous little properties are designed for discerning guests seeking a comfortable, delectable ambience, high-quality individualised service, and extremely important, total privacy. They have opened up in Bangkok, Phuket, Samui, Hua Hin, and Chiang Mai as well as many of our new and upcoming resorts all around the country.

Many of these boutique-style properties are prominently featured in a new dedicated brochure for the discerning traveller. The brochure has been produced in conjunction with tour operator partners and includes a range of special offers on holidays to Thailand.

Here are just a sample of some of new chic and boutique hotels:

Puripunn – a Baby Grand Boutique Hotel, Chiang Mai: An intimate small luxury property with a total of 30 rooms constructed in a contemporary Lanna-Oriental architectural style inspired by traditional homes found in Chiang Mai during the colonial period. The hotel is situated in the midst of one of Chiang Mai's centuries-old communities where ancient Lanna treasures, cultural traditions, and way of life have been well-preserved.
Web site: www.puripunn.com

Veranda Chiang Mai – The High Resort, Chiang Mai: The High Resort, located outside the city of Chiang Mai, is divided into two zones, with one side representing the contemporary Veranda style. A boutique northern retreat of just 80 rooms, all guests are ensured of the best personal service, 24 hours a day from warm and friendly hotel staff.
Web site: www.verandaresortandspa.com/chiangmai

Shewe Wana, Chiang Mai: The “Shewe” means life and “Wana” means forest and nature, which offers peace and tranquility surrounding. It also provides 15 luxury suites in an impressive setting reflecting Thai heritage and culture. All are exquisitely designed and furnished to the highest standard using teak wood. Its location is close to tourist attractions and transport facilities in the heart of Chiang Mai City.
Web site: www.shewewanasuite.com

Karmakamet Aromatic Hotel, Ko Samui: This distinctive boutique hotel is ideal for couples that want a romantic atmosphere and seclusion. The hotel features just 15 rooms. The defining aspect of Karmakamet is the aroma, where guests are presented with various imported scents to perfume their rooms with, thus creating a sublimely peaceful atmosphere that is customized to personal taste.
Web site: www.karmakamethotel.com

Silavadee Pool Spa Resort, Ko Samui: Is an exclusive luxury hideaway situated on Laem Nan Beach. The name Silavadee means ‘beautiful rock’ and the beach here has some of the most striking rock formations on Ko Samui. Comprising 19 pool villas and 36 deluxe rooms, Silvadee Pool Spa Resort has its own unique style with a ‘back to nature’ concept. Each villa has its own private pool equipped with an Aqua Jet Massage Bed that uses 14 powerful jets to massage and stimulate muscles.
Web site: www.silavadeeresort.com

The Library, Ko Samui: The Library aims to offer a lifestyle vacation experience as revealed by the clean lines yet elegant appearance of the architecture and intelligent facilities provided in each accommodation. Here, 42-inch Plasma screen television with DVD players, wireless headphones, and personal computer equipped with broadband connections are standard amenities in each room.
Web site: www.thelibrary.name

X2 Ko Samui: Within 27 luxury villas, most with private swimming pools, X2 Samui offers 100 metres of beachfront and 50-year-old trees that encapsulate the property in a shroud of verdant seclusion and tropical wonder. The resort has a unique spa and impressive outdoor massage pavilion, which houses only two beds and is situated on 1 acre of land with 30 metres of beachfront.
Web site: www.x2resorts.com/samui/

Mook Samed, Ko Samed: Mook Samed is a unique “On The Water” resort. It features constructed resorts with glass floors, where guests can view marine life and lively environment from within their luxurious rooms. Additionally, the resort offers a wide variety of water sports, which are available for the sea-going enthusiast on own private fisherman’s village; such as, sailing, scuba diving, windsurfing, canoeing and snorkeling.
Web site: www.samedresorts.com/resort/mook_samed.htm

AKA Resort, Hua Hin: Is a sanctuary built around the meditative traditions of Thailand. Consisting of luxury villas with personal infinity pools, and an elegant architectural concept, AKA is a pleasant retreat reflecting the unique cultural heritage of Hua Hin. Each villa offers a selection of pools, terraces, and sala rooftop gardens complemented by a sophisticated design theme that combines the traditional with the modern.
Web site: www.akaresorts.com

Putahracsa Hua Hin: A marriage of Mediterranean and Thai influences, this beachfront boutique resort is much like a sanctuary to serenity in bustling Hua Hin. Fifteen very private villas in addition to the 36 “Silksand” rooms surrounding the enticing swimming pool and ivory beach afford new levels in chic and sophisticated accommodation.
Web site: www.putahracsa.com

Yai Ya Resort, Cha-am: This posh resort, situated on the picturesque shores of Hua Hin’s main beach, is steeped in traditional Thai architecture and hospitality. The wide range of accommodation options include 11 SaSala pool villas, available in one or two bedroom configurations, the exclusive YaiYa Pavilion, a seafront three-bedroom villa, and the cozy Horizon Block of 23 deluxe rooms.
Web site: www.yaiyaresort.com

Burasari Resort, Phuket: Named after the rare Burasari flower that grows on the property, Burasari is a Phuket resort that is an unexpected treasure in the heart of exciting Patong. It offers a full experience of sophisticated style, comfort, privacy, tranquility, and first-class international dining for discerning travellers.
Web site: www.burasari.com

The Shanghai Mansion Bangkok: Experience the Romance of Old Shanghai at Shanghai Mansion Bangkok, the first and only boutique hotel located in Bangkok’s historic Chinatown district. Nowhere else in Bangkok can you find this extraordinary experience of Chinoise chic style, the only special hotel of the world and design hotel in the heart of Chinatown. It is ideal for exploring most of Bangkok’s cultural sights, attractions on the nearby Chao Phraya River, markets, shopping, nightlife, and Chinatown’s incredible dining offerings.
Web site: www.shanghaimansion.com

Contact information:
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Web site: www.tatnews.org