Catwalk Shows
	Trade Fair and Designers Showcase – Thai Fashion’s Finest August 17 – 18: Reserved for Trade August 19 – 21: Open to the public
	Jewellery Gala Night
	BFW After Party

Bangkok Fashion Week is considered to be Thailand's first major fashion event that is of international standard. It is one of eleven projects launched under a national campaign named "Bangkok Fashion City", designed to enhance the international image and credibility of Thai brands in fashion products and promote their sale in markets around the world. Bangkok Fashion Week is seen to be an integral platform for the development of Bangkok's status as a regional fashion hub.

Bangkok Fashion Week moves to the rhythms of the international fashion scene and seasons and will be held twice a year, concurrently with other international fashion weeks held in other cosmopolitan capitals around the world. The first event will be held between August 17-21, 2005, and the second between March 15-19, 2006.

Staged over a period of five consecutive days per time, Bangkok Fashion Week brings together two key activities: the Trade Fair & Designers Showcase, and a series of Catwalk Shows organised by local and international designers, plus other additional activities, such as the Jewellery Gala Night and the After Party.

Chairman Ponlawat Sookcharus together with Managing Director Anna Limpichart of AV Projects Co.,Ltd., the driving force behind Bangkok Fashion Week, explained the objectives of the event.

"The aim of Bangkok Fashion Week is to upgrade the image of the Thai fashion industry in all three sectors namely -- the textile and garment industry, the gems and jewellery industry and the shoe and leatherwear industry to be the leader in the region. Furthermore, the Bangkok Fashion Week project aims to promote Thai products and give them a brand identity that will allow them to gain acceptance in the world market. That should allow Thailand to become the centre of quality fashion trade in the region. The first Bangkok Fashion Week being held this August will be the proclamation that Thailand is ready to propel itself into the world stage in terms of fashion."

Spearheaded by the Ministry of Industry, Bangkok Fashion Week is being hosted with the total support and cooperation of the government as well as private sector industry associations and key players representing all three fashion industry sectors -- textile and garment, gems and jewellery, and leather goods. These include the Thai Leathergoods Association, Thai Garment Manufacturers Association, Gem and Jewelry Industry Club.

Bangkok Fashion Week strives to offer brands, designers, and traders of Thai fashion products direct, worldwide exposure to their target markets. Related businesses are likewise eager to take part in celebrating the launch of Bangkok Fashion City in tandem with promoting Thailand's tourism industry.

Target Audience
Promoting Thai fashion to a global audience, Bangkok Fashion Week guest list will include editors of fashion magazines, fashion photographers, designers, owners of department stores, malls, and boutiques, buyer agents, international supermodels, and celebrities.

Advertising Campaign
Advertising and promotional efforts in support of the event is divided into domestic and international activities.

The purpose, in both arenas, is to build recognition of the event through various media, such as television, radio, billboards, newspapers, top leading fashion magazines: Vogue, ELLE, Madame Figaro and others, and via the event website. Bangkok Fashion Week will also be promoted in co-operation with allied leading department stores and malls in Thailand.

BANGKOK FASHION WEEK HIGHLIGHTS

• CATWALK SHOWS
  At the Fashion Dome, Benjakitti Park
  
  The Bangkok Fashion Week 2005 Catwalk Shows being staged over a period of five consecutive days will feature design creations by over 30 Thai designers and a select number of international designers will be paraded by Thai and international supermodels.
  
  Thai designers have come out in force in support of the Catwalk Show. They include Nagara, Metta, Issue, Grey, Senada, Kloset, Anurak, Zenith, Tube Gallery, Fly Now, Mae Fah Luang, S318 (Kornkanok) AB-Normal, and Tango.
  
  Creations of HSH Princess Siriwanwaree Mahidol will be featured during the inaugural show on the opening day.
  
  The catwalk shows will feature two segments:
  

  	THE MAIN CATWALK SHOW – at the Fashion Dome highlights leading designers of established brands who will present their creations at the Fashion Dome The five-day series of Catwalk Shows are being held at the Fashion Dome, a large air dome tent set up in the middle of the lake at Benjakitti Park adjacent to the Queen Sirikit National Convention Center. Thai Designers Please click to view
  	INDEPENDENT CATWALK SHOWS – in the Plenary Hall of the QSNCC highlighting the unique and outstanding work of younger, up-and-coming designers including students of fashion institutes around the country. They will present their creations.

• TRADE FAIR AND DESIGNERS SHOWCASE
  Plenary Hall of the Queen Sirikit National Convention Center
  The Trade Show which will take place over the same period will be equally impressive. August 17-18 is reserved for Trade-to-Trade discussions, while the fair will be open to the public on August 19-21.
  
  A collection of Thai fashion's finest
  Outstanding designs from all three sectors of the industry will be exhibited in a separate section called “Designers Showcase” that represents the best of Thai design to the world.
  
  More than 150 brands in the Thai fashion industry which comprises three key sectors and incorporating the textile and garment industry, the jewellery and fashion accessories industry and the leather industry, will be showcased.
  
  Additionally, a special display of about 20 creations by famous designers will be given particular prominence. The entire exhibition will be held in the Plenary Hall of the Queen Sirikit National Convention Center concurrently with the catwalk shows during the five days of Bangkok Fashion Week.
  
  Other sections of the trade fair will present design works by students of various fashion design institutes, with consultations offered to those interested in studying in this field.
  
  To provide a more solid base for fashion entrepreneurs and the general public, there will also be seminars led by specialists in the fashion industry, both local and international.
  
  
• JEWELLERY GALA NIGHT
  Ballroom of the Queen Sirikit National Convention Centre
  
  The Gala Dinner promises to be a glittering spectacle that celebrates the accomplishments and talent of designers and manufacturers in the fields of gems and jewellery. Distinguished guests and members of the media will be treated to a dazzling showcase that highlights the outstanding creativity and craftsmanship of Thai jewellers as acknowledged by the world market and pays tribute to the brilliant achievements of Thai craftsmen.
  
  
• BANGKOK FASHION WEEK – BFW AFTER PARTY
  A farewell extravaganza and closing party to mark the end of five days of intense excitement. It celebrates the success of eminent figures in the world of fashion, as well as everyone involved in organizing Bangkok Fashion Week. While socializing, participants get a chance to mingle with people they have always wanted to meet and exchange greetings, ideas, and plans for new partnerships in fashion.
  
  
• BANGKOK FASHION WEEK “AWARDS NIGHT” – MARCH 2006
  The Bangkok Fashion Week Awards Night will be held at the close of the second Bangkok Fashion Week in March 2006. Those in the limelight and movers and shakers behind the scenes are each honoured for their contribution to the Thai fashion industry.

Contact information:
Web site: www.bangkokfashionweek2005.com
E-mail: info@bangkokfashionweek2005.com