| THAI AIRWAYS ORGANIZES ‘BEACH QUEEN THAILAND 2005’ TO REVIVE SOUTHERN TOURISM
Thai Airways International, the national carrier, launched its ‘Beach Queen Thailand 2005’ promotional activities, including a Beach Queen Beauty Contest for young females from Thailand and overseas, at a recent press conference.
The main objectives of the Beach Queen Thailand 2005 campaign is to help encourage tourism and create an exciting activity in Krabi and Phuket provinces, as well as to revive tourism to the Southern Andaman Sea areas in Thailand.
Mr. Kanok Abhiradee indicated that due to the decrease in the number of tourists and being in the low season period, THAI was appointed by the Thai government to be one of the leading organizations in helping to revive tourism to the Andaman Sea area of Thailand. Consequently, THAI initiated the Beach Queen Thailand 2005 Contest activities, which will be held during July - October 2005 in Krabi and Phuket provinces and will be organized annually in order to strengthen tourism and revive Southern Andaman Sea areas of Thailand.
In addition, the activities will support the latest island-wide ‘Phuket Best Deals’ promotional campaign co-organized together with the Tourism Authority to Thailand and hotel operators in Phuket, Krabi, Phang-nga and Trang provinces.
BEACH QUEEN THAILAND 2005
This contest will be the first in Thailand to provide an opportunity for young females from all over the world, ages between 18-25, to participate in the contest. The contest will be held in two rounds, the first being a contest for the final 30 Thai females which will be held in Krabi province.
The winner and 1st runner-up of this contest will join the contest with young international females in the final round, to be held on October 1, 2005 on Pathong Beach, Krabi province.
The selection of overseas contestants is being carefully conducted through THAI's offices in each destination. In addition to the contest, the participants will be involved in other activities such as a parade along the beach, exhibition and street performances by leading international bands.
"All contestants will be able to witness the beauty and nature of the beach along the Andaman Sea and join activities to save the environment as well as encourage overseas tourists to return to Thailand. The young women will have a wonderful time with the activities and we will be able to see many beautiful ladies from all over the world joining our contest", said THAI's President.
Sponsors for the campaign include Thai Airways International Public Company Limited, Boon Rawd Brewery Company Limited, Tourism Authority of Thailand, United Broadcasting Corporation (UBC), World Fashion TV Limited the owner Chic Channel on UBC Channel 20 and I.C.C. International Public Company Limited for BSC swimwear.
The winner of the contest will receive a cash prize of US$10,000 (THB 400,000) and a diamond crown together with a first class round trip ticket with first class accommodation from the original destination to Phuket or Krabi. The 1st runner-up will receive a cash prize of US$5,000 (THB 200,000) and a Business Class round trip ticket from the original destination to Phuket or Krabi. The 2nd runner-up will receive a cash prize of US$2,500 (THB 100,000) and an Economy Class round trip ticket from the original destination to Phuket or Krabi.
In addition, the winner will be appointed the Beauty Ambassador of the Andaman. Also, the first 10 runner-ups of the contest will be given the opportunity to work with THAI for 1 year.
The press conference was chaired by Mr. Kanok Abhiradee, THAI's President, Mrs. Juthamas Siriwan, Tourism Authority of Thailand's Governor, Mr. Niran Kanlayanamit, Deputy Governor of Phuket province, Mr. Cheye Panichponpun, Deputy Governor of Krabi province, together with Mr. Sompan Charumilinda, Chief Executive Officer, United Broadcasting Corporation Group (UBC) and Mr. Chayen Kamnuan, Managing Director, World Fashion TV Limited (Chic Channel).
For more information, please call
Tel: +66 (0) 2938 7877 Ext. 519.
Source: THAI press release dated 19 July 2005
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