PATA Grand Award 2012 on Environment
7 Greens Concept
Tourism Authority of Thailand

The 7 Greens Concept aims to protect and preserve the environment and restore environmental quality by raising environmental awareness. By promoting increased Corporate Social Responsibility (CSR), it involves the active participation and support of all tourism stakeholders. These include state agencies involved in promoting tourism, private sector tourism operators and tourism-related service providers as well as public and non-governmental organizations, communities, media representatives and individual tourists, both Thai and foreign.

The 7 Greens Concept covers the sub-themes: Green Heart, Green Logistics, Green Attraction, Green Community, Green Activity, Green Service and Green Plus. It has been promoted at numerous TAT events nationwide including workshops, seminars and campaigns. The events have received extensive coverage across all forms of media.

The PATA Judging Committee’s comment: “The TAT has demonstrated its leadership in the development of a comprehensive environmental concept for sustainable, green tourism in Thailand. By co-ordinating between the government and private sectors, press and academic institutes, it has gained the endorsement of a significant number of internal and external parties. These are concrete ways to bring sustainable tourism to the travelling public, to ensure the long term protection of the environment, while also continuing to support the tourism industry.”