Mr. Suraphon Svetasreni
About the Governor
Mr Suraphon Svetasreni is the eighth governor of the TAT since the national tourism organization was founded in 1960. He officially assumed his duties for a four-year term on 1 January, 2009.
Governor Suraphon joined the TAT in September 1977. His broad experience at the TAT includes working in areas such as market development, research, marketing communications, and policy & planning. Governor Suraphon also gained valuable insights into overseas marketing during his four years as Director of the TAT New York office.
During his 32 years with the TAT, Governor Suraphon has contributed to the success of Thailand's many global destination marketing campaigns, developed strategic and tactical marketing and public relations campaigns, and was involved in tourism product development. He also personally championed crisis management and communications efforts for the Thai tourism industry.
His expertise proved a tremendous asset in Governor Suraphon’s role of leading the TAT's crisis communications and tourism recovery efforts. This resulted in the rapid recovery of Thailand's vital tourism sector following the many crises that the country has faced over the last several years.
Governor Suraphon also increased the use of information technology to achieve marketing objectives and goals, as well as broadening the TAT's social media and digital marketing efforts.