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Mission

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Mission

The TAT's mission is to promote Thailand as a tourist destination to potential visitors worldwide, while also supporting the development of the Kingdom's tourism industry.  It also encourages domestic travel for Thai people to better understand and appreciate the wide and varied natural features, cultures and attractions that the Kingdom offers.  Tourism is important for generating sustainable economic growth and providing jobs and income for millions of Thais, ensuring a higher quality of life.

To achieve its mission, the TAT develops and implements proactive marketing and communications strategies based on exhaustive research.  The aim is to increase share of large, mature markets as well as develop new niche and growth markets to attract more high-quality tourists to Thailand.

The TAT connects with potential visitors through several channels.  There are 26 international TAT offices that do activations and promotions in the markets for which they are responsible.  This includes participation in key travel trade shows, as well as joint activities with tour operators.  The TAT also conducts comprehensive advertising campaigns in print and broadcast media.

Online marketing is playing an increasingly important role in the tourism sector, and the TAT is recognised as a leader in this area.  This includes the use of social media channels as well as Web sites.

On a broader scale, the TAT supports co-operation in terms of tourism promotion among the public and private sectors, both at domestic and international levels.  This will help to ensure a unified strategy and reinforce Thailand's position as the tourism hub of Southeast Asia.

Internally, the TAT strives to initiate advanced employee development programs to ensure that its people become driving forces in leading the organization under good governance in today’s more competitive global tourism markets.




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TAT Offices in Thailand

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TAT Offices in Thailand

Northern Region

Tourism Authority of Thailand, Sukhothai Office

Areas of Responsibility: Kamphaengphet, Sukhothai, 130 Charot Withi Thong Road, Tambon Thani, Amphoe Mueang, Sukhothai, 64000

Tel. 0 5561 6228-9 Fax. 0 5561 6366

E-mail Address: tatsukho@tat.or.th
Website: www.tourismthailand.org/sukhothai

Tourism Authority of Thailand, Phitsanulok Office

Areas of Responsibility: Phetchabun,Phitsanulok

209/7-8 Surasi Trade Center, Boromtrailokanat Rd., Amphoe Mueang, Phitsanulok 65000

Tel. 0 5525 2742-3, 0 5525 9907 Fax. 0 5523 1063

E-mail Address: tatphlok@tat.or.th
Website: www.tourismthailand.org/phitsanulok

Tourism Authority of Thailand, Tak Office

Areas of Responsibility: Tak

193 Taksin Rd., Tambon Nonglauang, Amphoe Muang, Tak 63000

Tel. 0 5551 4341-3 Fax. 0 5551 4344

E-mail Address: tattak@tat.or.th
Website: www.tourismthailand.org/tak

Tourism Authority of Thailand, Mae Hong Son Office

Areas of Responsibility: Mae Hong Son

4 Ratchathamphithak Road, Tambon Chong Kham, Amphoe Mueang, Mae Hong Son, 58000

Tel. 0 5361 2982-3 Fax. 0 5361 2984

E-mail Address: tatmhs@tat.or.th

Tourism Authority of Thailand, Phrae Office

Areas of Responsibility: Phrae, Nan, Uttaradit

34/130-131 Mueang Hid Road, Tambon Nai Mueang, Amphoe Mueang, Phrae

Tel. 0 5452 1118, 0 5452 1127 Fax. 0 5452 1119

E-mail Address: tatphrae@tat.or.th
Website: www.tourismthailand.org/phrae

Tourism Authority of Thailand, Uthai Thani Office

Areas of Responsibility: Nakhon Sawan, Phichit, Uthai Thani

28/5 Thani Rakkandee Rd., Uthai Mai Tambon, Amphoe Mueang, Uthai Thani        

Tel. 0 5651 4651-2 Fax. 0 5651 4650

E-mail Address: tatuthai@tat.or.th

Tourism Authority of Thailand, Chiang Mai Office

Areas of Responsibility: Chiang Mai, Lampang, Lamphun

105/1 Chiang Mai-Lamphun Road, Tambon Wat Ket, Amphoe Mueang, Chiang Mai 50000

Tel. 0 5324 8604, 0 5324 8607 Fax. 0 5324 8605

E-mail Address: tatchmai@tat.or.th

Tourism Authority of Thailand, Chiang Rai Office

Areas of Responsibility: Chiang Rai

448/16 Singhaklai Road, Muang District, Chiang Rai 57000

Tel. 0 5371 7433, 0 5374 4674-5 Fax. 0 5371 7434

E-mail Address: tatchrai@tat.or.th

North-Eastern Region

Tourism Authority of Thailand, Nakhon Ratchasima Office

Areas of Responsibility: Nakhon Ratchasima,Chaiyaphum

2102-2104 Mitraphap Road, Tambon Nai Mueang, Amphoe Mueang, Nakhon Ratchasima 30000

Tel. 0 4421 3030, 0 4421 3666 Fax. 0 4421 3667, 0 4435 1721

E-mail Address: tatsima@tat.or.th

Tourism Authority of Thailand, Ubon Ratchathani Office

Areas of Responsibility: Ubon Ratchathani, Amnat Charoen, Yasothon

264/1 Khuenthani Road, Amphoe Mueang, Ubon Ratchathani 34000

Tel. 0 4524 3770, 0 4525 0714 Fax. 0 4524 3771

E-mail Address: tatubon@tat.or.th

Tourism Authority of Thailand, Khon Kaen Office

Areas of Responsibility: Khon Kaen, Roi Et, Kalasin, Maha Sarakham

15/5 Prachasamosorn Road, Tambon Nai Mueang, Amphoe Mueang, Khon Kaen 40000

Tel. 0 4324 4498-9 Fax. 0 4324 4497

E-mail Address: tatkhkn@tat.or.th

Tourism Authority of Thailand, Nakhon Phanom Office

Areas of Responsibility: Nakhon Phanom, Sakon Nakhon, Mukdahan

184/1 Suntornvijit Road, Tambon Nai Mueang, Amphoe Mueang, Nakhon Phanom 48000

Tel. 0 4251 3490-1 Fax. 0 4251 3492

E-mail Address: tatphnom@tat.or.th
Website (Thai): www.tourismthailand.org/nakhonphanom

Tourism Authority of Thailand, Udon Thani Office

Areas of Responsibility: Udon Thani, Nong Khai

16/5 Mukmontri Road, Tambon Makkheng, Amphoe Mueang, Udon Thani 41000

Tel. 0 4232 5406-7 Fax. 0 4232 5408

E-mail Address: tatudon@tat.or.th

Tourism Authority of Thailand, Loei Office

Areas of Responsibility: Loei, Nong Bua Lam Phu

District Office (Old building) Charoenrat Road, Tambon Kut Pong Amphoe Mueang, Loei 42000

Tel. 0 4281 2812 Fax. 0 4281 1480

E-mail Address: tatloei@tat.or.th
Website: www.tourismthailand.org/loei

Tourism Authority of Thailand, Surin Office

Areas of Responsibility: Surin,Buri Ram,Si Sa Ket

Tourist Information Center of Surin, 355/3-6 Thessaban Road 1, Muangsurin District, Surin Province 32000

Tel. 0 4451 4447-8, 0 4451 8529 Fax. 0 4451 8530

E-mail Address: tatsurin@tat.or.th
Website: www.tourismthailand.org/surin

Eastern Region

Tourism Authority of Thailand, Pattaya Office

Areas of Responsibility: Chon Buri

609 Mu 10, Pratamnak Road, Tambon Nong Prue, Amphoe Bang Lamung, Chon Buri 20260

Tel. 0 3842 7667, 0 3842 8750, 0 3842 3990

Fax. 0 3842 9113

E-mail Address: tatchon@tat.or.th
Website: www.tourismthailand.org/pattaya

Tourism Authority of Thailand, Rayong Office

Areas of Responsibility: Rayong,Chanthaburi

153/4 Sukhumvit Road, Tambon Taphong, Amphoe Mueang, Rayong 21000

Tel. 0 3865 5420-1, 0 3866 4585

Fax. 0 3865 5422

E-mail Address: tatryong@tat.or.th

Website: www.tourismthailand.org/rayong

Tourism Authority of Thailand, Trat Office

Areas of Responsibility: Trat

100 Mu 1, Trat-Laem Ngob Road, Tambon Laem Ngob , Amphoe Laem Ngob, Trat 23120

Tel. 0 3959 7259-60

Fax. 0 3959 7255

E-mail Address: tattrat@tat.or.th

Website: www.tourismthailand.org/trat

Tourism Authority of Thailand, Nakhon Nayok Office

Areas of Responsibility: Nakhon Nayok, Prachin Buri, Sa Kaeo

182/88 Mu 1, Suwannason Road, Tambon Tha Chang, Amphoe Mueang, Nakhon Nayok 26000

Tel. 0 3731 2282 , 0 3731 2284

Fax. 0 3731 2286

E-mail Address: tatnayok@tat.or.th

Website: www.tourismthailand.org/nakhonnayok

Central Region

Tourism Authority of Thailand, Kanchanaburi Office

Areas of Responsibility: Kanchanaburi

14 Saengchuto Road, Tambon Bannua, Amphoe Mueang, Kanchanaburi 71000

Tel. 0 3451 1200, 0 3451 2500

Fax. 0 3462 3691

E-mail Address: tatkan@tat.or.th

Website: www.tourismthailand.org/kanchanaburi

Tourism Authority of Thailand, Phetchaburi Office

Areas of Responsibility: Phetchaburi, Ratchaburi

500/51 Phetkasem Road, Amphoe Cha-am, Phetchaburi 76120

Tel. 0 3247 1005-6

Fax. 0 3247 1502

E-mail Address: tatphet@tat.or.th

Website: www.tourismthailand.org/phetchaburi

Tourism Authority of Thailand, Phra Nakhon Si Ayutthaya Office

Areas of Responsibility: Phra Nakhon Si Ayutthaya

108/22 Mu 4, Tambon Phratuchai Amphoe Phra Nakhon Si Ayutthaya, Phra Nakhon Si Ayutthaya, 13000

Tel. 0 3524 6076-7 Fax. 0 3524 6078

E-mail Address: tatyutya@tat.or.th

Tourism Authority of Thailand, Lop Buri Office

Areas of Responsibility: Lop Buri, Sing Buri, Saraburi                                         

District Office (Old building), Naraimaharat Rd. Amphoe Mueang, Lop Buri 15000

Tel. 0 3677 0096-7

Fax. 0 3677 0098

E-mail Address: tatlobri@tat.or.th

Website: www.tourismthailand.org/lopburi

Tourism Authority of Thailand, Suphan Buri Office

Areas of Responsibility: Suphan Buri, Ang Thong, Chai Nat

3 rd fl., City Hall, Suphan Buri-Chai Nat Road, Amphoe Mueang, Suphan Buri 72000

Tel. 0 3553 6030, 0 3553 5789, and 0 3553 6189

Fax. 0 3553 6030

E-mail Address: tatsuphan@tat.or.th

Website: www.tourismthailand.org/suphanburi

Tourism Authority of Thailand, Bangkok Office

Areas of Responsibility: Bangkok, Pathum Thani, Nonthaburi, Samut Prakan, Chachoengsao

1600 New Phetchaburi Road, Makkasan, Ratchathevi , Bangkok 10400

Tel. 0 2250 5500 ext.2991-5

Fax. 0 2250 5511

E-mail Address: tatbangkok@tat.or.th

Website: www.tourismthailand.org

Tourism Authority of Thailand, Prachuap Khiri Khan Office

Areas of Responsibility: Prachuap Khiri Khan

39/9 Phetkasem Rd. Huahin District, Prachuap Khiri Khan, 77000

Tel. 0 3251 3885, 0 3251 3851 and 0 3251 3871                                        

E-mail Address: tatprachuap@tat.or.th

Tourism Authority of Thailand, Samut Songkhram

Areas of Responsibility: Samut Sakhon, Samut Songkhram, Nakhon Phanom

2/1 2nd Floor Amphawa Municipality City Hall, Amphawa, Samut Songkhram 75110

Tel. 0 3475 2847-8 Fax. 0 3475 2846

E-mail Address: tatsmsk@tat.or.th

Southern Region

Tourism Authority of Thailand, Chumphon Office

Areas of Responsibility: Chumphon, Ranong

111/11-12 Thavisinkha Road, Tambon Thatapao, Amphoe Muang, Chumphon 86000

Tel. 0 7750 1831-2, 0 7750 2775-6 Fax. 0 7750 1832

E-mail Address: tatchumphon@tat.or.th

Website: www.tourismthailand.org/chumphon

Tourism Authority of Thailand, Hat Yai Office

Areas of Responsibility: Songkhla, Phatthalung

1/1 Soi 2 Niphatuthit 3 Road , Amphoe Hat Yai, Songkhla 90110

Tel. 0 7423 1055 , 0 7423 8518, 0 7424 3747 Fax. 0 7424 5986

E-mail Address: tatsgkhl@tat.or.th

Tourism Authority of Thailand, Nakhon Si Thammarat Office

Areas of Responsibility: Nakhon Si Thammarat

Sanamnamueang, Ratchadamnoen Road, Amphoe Mueang, Nakhon Si Thammarat 80000

Tel. 0 7534 6515-6 Fax. 0 7534 6517

E-mail Address: tatnksri@tat.or.th

Tourism Authority of Thailand, Narathiwat Office

Areas of Responsibility: Narathiwat, Yala, Pattani

102/3 Mu 2, Narathiwat-Takbai Road, Tambon Kaluwonuea, Amphoe Mueang, Narathiwat 96000

Tel. 0 7352 2411 Fax. 0 7352 2412

E-mail Address: tatnara@tat.or.th

Tourism Authority of Thailand, Phuket Office

Areas of Responsibility: Phuket, Phang Nga

191 Thalang Road, Tambon Thaladyai, Amphoe Mueang, Phuket 83000

Tel. 0 7621 1036, 0 7621 2213 Fax. 0 7621 3582

E-mail Address: tatphket@tat.or.th
Website: www.tourismthailand.org/phuket

Tourism Authority of Thailand, Krabi Office

Areas of Responsibility: Krabi

Maharat Road, Amphoe Mueang,  Krabi 81000

Tel. 0 7562 2163, 0 7561 2811-2 Fax. 0 7562 2164

E-mail Address: tatkrabi@tat.or.th
Website: www.tourismthailand.org/krabi

Tourism Authority of Thailand, Trang Office

Areas of Responsibility: Trang, Satun

199/2 Wisetkul Road, Amphoe Mueang, Trang 92000

Tel. 0 7521 5867, 0 7521 1058, 0 7521 1085 Fax. 0 7521 5868

E-mail Address: tattrang@tat.or.th
Website: www.tourismthailand.org/trang

Tourism Authority of Thailand, Surat Thani Office

Areas of Responsibility: Surat Thani

5 Thalad Mai Road, Baan Don, Amphoe Mueang, Surat Thani 84000

Tel. 0 7728 8818-9 Fax. 0 7728 2828

E-mail Address: tatsurat@tat.or.th

 

 

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History

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History

The Tourism Authority of Thailand (TAT) traces its roots back to 1960.  In March of that year, the Thai government established the Tourist Organization, the Kingdom's first independent body to be specifically responsible for promoting tourism.  It was renamed as the Tourist Organization of Thailand (TOT) in 1963.

The TOT's first international office opened in New York in 1965, while the first regional office opened in Chiang Mai in 1968.  As Thai tourism increased and became an increasingly important part of the Kingdom's economy, the Thai government saw the need to place a greater emphasis on marketing the Kingdom as a destination for global travellers.  In 1979, the government passed a bill that brought the Tourism Authority of Thailand into existence.

Since then, the TAT has grown into a sophisticated marketing organization with 26 international offices and 35 regional offices throughout Thailand.  The TAT has helped to make Thailand one of the world's favourite destinations for travellers, with over 19.1 million international visitor arrivals in 2011.
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About the Governor

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Mr. Suraphon Svetasreni
Governor

About the Governor

Mr Suraphon Svetasreni is the eighth governor of the TAT since the national tourism organization was founded in 1960.  He officially assumed his duties for a four-year term on 1 January, 2009.

Governor Suraphon joined the TAT in September 1977.  His broad experience at the TAT includes working in areas such as market development, research, marketing communications, and policy & planning.  Governor Suraphon also gained valuable insights into overseas marketing during his four years as Director of the TAT New York office.


During his 32 years with the TAT, Governor Suraphon has contributed to the success of Thailand's many global destination marketing campaigns, developed strategic and tactical marketing and public relations campaigns, and was involved in tourism product development.  He also personally championed crisis management and communications efforts for the Thai tourism industry.


His expertise proved a tremendous asset in Governor Suraphon’s role of leading the TAT's crisis communications and tourism recovery efforts.  This resulted in the rapid recovery of Thailand's vital tourism sector following the many crises that the country has faced over the last several years.


Governor Suraphon also increased the use of information technology to achieve marketing objectives and goals, as well as broadening the TAT's social media and digital marketing efforts.

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