The hotel is set to be the first Radisson-managed property to open in Bangkok in mid-2009 under the Radisson Hotels & Resorts® portfolio, the leading upscale, full-service brand managed by Carlson Hotels Worldwide – Asia Pacific. This new campaign is set to convey the three distinctive points of the hotel: the location, the two-tower structure landmark and the guest experience — all within the context of city life.

Radisson Hotel Bangkok Sathorn’s location stands within the crossroads of the city’s business, leisure and recreational points. It connects to both the BTS Skytrain and the MRT Metro Subway with easy access to major thoroughfares around the city. For the hotel property, this is called the city life.

Being regarded as a landmark signifies importance. Drive around Bangkok’s elevated motorway and it is easy to recognize the imposing two-tower landmark that is the Radisson Towers in Sathorn. Reaching new heights with all its 37 floors and rising prominently within Bangkok’s city skyline, this new hotel landmark feature 436 guest rooms in both towers offering a selection of studio rooms (39.25 square metres), one-bedroom suites (64 square metres), two-bedroom suites (121 square metres) and three-bedroom suites (188 square metres), considered as some of the largest accommodation spaces among the city hotels.

Stay in voguish chic designed rooms and enjoy hallmark views of the city and the river. Indulge in innovative cuisine that takes your dining experience to new heights. And there’s more: meetings and business rooms, event halls, recreational facilities, spa and urban resort amenities.

The second tower is set to become one of most sought-after city address featuring Radisson’s Extended Stay Suites ideal for corporate clients and expatriates who prefer a city central address in the financial district. For you, it’s the city life.

Talk about guest experience. At Radisson Hotel Bangkok Sathorn, the service culture is based on the staff premise approach of “Yes, I Can.” The guest is the core of attention and is provided with their needs, wants and extras just the way they want it.

From personalized check-in, to suite upgrades and late check-out, welcome refreshments or bonus night stays, the “Yes, I Can” service culture is dedicated to giving the guest a unique experience that inspires, satisfies and rewards.

For the business traveller, the complimentary Radisson connectplus Wi-Fi is the hallmark of this service. High speed connection is provided at no cost, with total access throughout the building, whether in the comfort of your room or in public common areas in the hotel. The Radisson Hotel Bangkok Sathorn is one of the few upscale hotels in Thailand to provide this internet service free for its guests. For all of us, it’s the city life.

“For years now, the hotel scene in Bangkok has been changing. We have seen the rise of boutique, hip and trendy hotels. We have also seen dramatic improvements in design, functionality and facilities. Bangkok has been trying to keep up with the world’s greatest cities. The new era is now all about lifestyle and “going green.” Sure, sustainability and environmental stewardship may be grabbing the headlines, but the real change taking place is in how hotels are getting designed with a modern, residential feel. It’s the de facto rule these days,” said Samir Wildemann, General Manager of Radisson Hotel Bangkok Sathorn.

“At Radisson Hotel Bangkok Sathorn, we are prepared to embrace this change. We are a city hotel that offers both short and long term stays. So those travellers or expats seeking a serviced residence or a temporary home can find a haven in our hotel. Our value proposition is, whether you are here for a few nights’ holiday, a weeklong business or months of project assignment, our guests can enjoy the full hotel facilities and amenities. Our guests are seeking a city life experience, an inspirational hotel they feel is reflective of who they are. I think many of the “new travellers” can identify with Radisson Hotel Bangkok Sathorn. And our new campaign of “It Must Be City Life: Two Towers, One of a Kind” will perfectly convey this to all our guests,” the General Manager, Samir Wildemann further added.

Radisson Hotel Bangkok Sathorn will release its new campaign “It Must Be City Life: Two Towers, One of a Kind” in a series of advertising, promotions and publicity activities beginning March, geared towards its opening in mid-2009. The hotel is being developed by Thailand's VCAL Business Group Co. Ltd. and managed by Carlson Hotels Worldwide - Asia Pacific. For more information, please visit www.radisson.com/bangkokth_sathorn.

Radisson® Hotels & Resorts is one of the world’s leading, full-service hotel companies. Radisson® Hotels & Resorts currently encompasses more than 400 properties worldwide. Radisson is focused on being the hotel of choice by understanding the independent mindset and changing needs of today’s frequent travellers. Showcase Radisson® Hotels & Resorts are located in many of the world’s primary travel destinations serving both business and leisure customers with a distinctive “Yes, I Can” service culture. www.radisson.com

Source: Radisson® Hotels & Resorts release dated March 4, 2009