Romantic “Siam all in Love” campaign to highlight Valentine’s Day shopping


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Bangkok, 10 February 2017 – Several of Bangkok’s most famous shopping malls are joining forces this Valentine’s day to host a shopping campaign called “Siam all in Love.” As well as romantic shopping deals there will be special activities aimed at couples and themed displays to celebrate the romance of February.

Romantic “Siam all in Love” campaign to highlight Valentine’s Day shopping

The “Siam all in Love” event is being arranged by the Siam Piwat, the management company behind some of Thailand’s biggest malls. Siam Paragon, Siam Center and Siam Discovery will be dedicating their public spaces to the “Siam all in Love” campaign and couples are invited to join from up until 12 March 2017.

At Siam Discovery there will be a Siam “Discovery Love is all around” theme and the mall’s main areas with be decorated with colourful Love Birds and other traditional symbols of love such as cupids. There will also be different activities to enjoy on each floor and couples can enjoy the Garden of Love which has elaborate flower displays. In addition, various romantic items, specially chosen for the Valentine’s celebration have been selected in five categories: Love Her, Love Him, Love Family, Love the World and Love Yourself. These items will be imaginatively displayed for shoppers to choose gifts for loved ones.

Couples can also make gifts for each other at workshops till the end of the month. In the My Kitchen area, on the 4th floor of Siam Discovery, there will be romantic meals to enjoy with special dishes created for Valentine’s Day. Cooking classes will also be held here every day to teach people how to prepare romantic dishes of their own.

At Siam Center an exhibition called “12 Lucky Shades 2017” will teach couples about the colours of love and how to mix and match clothes and colours with signs of the zodiac for a truly auspicious year. The “12 Lucky Shades 2017 takes place at Idea Avenue until March 12 2017.

Bangkok’s luxury lifestyle mall, Siam Paragon is also getting in the romantic spirit with “Siam Paragon The Precious Love.” Shoppers will be able to buy gifts from famous jewellery brands, and there will be a special competition with great prizes on offer. Siam’s Paragon’s outdoor area, Parc Paragon will be transformed into a romantic garden of love, with trees arranged into a heart shape. Couples are invited here to take selfies and make memories from 11 to 14 February.

Also as part of the Siam All in Love campaign, over 60 restaurants at Siam Paragon, Siam Center and Siam Discovery will provide many romantic dishes for the “Siam All in Love” promotion between 10 and 14 February.