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TAT WELCOMES MEDIA-TRAVEL AGENT FAM TRIP GUESTS FROM MOROCCO
Senior TAT executives welcomed media and travel agent fam trip participants from Morocco
With the Tourism Authority of Thailand (TAT) pursuing the new tourism policy of the Royal Thai Government to focus more on quality tourism and reflects a shift away from mass tourism, TAT's Europe, Africa and Middle East Market Division, which oversees countries in Europe, Africa and the Middle East, recently hosted a media and travel agent familiarization trip to Thailand during March 8-16, 2007, in an effort to attract an increasing number of quality leisure travellers to Thailand. The policy is designed to focus more on yield and expenditure per visitor rather than headcount in an attempt to promote the conservation of the country's environmental and tourism resources.
During their stay in Thailand, the 15 media and travel agent fam trip participants visited the TAT head-office on Petchaburi Road and met with senior TAT executives to discuss and explore opportunities to increase visitor arrivals from Morocco to Thailand.
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