TAT INVITES APPLICATIONS AND ENTRIES FOR THE 6th THAILAND TOURISM AWARDS IN 2006 - Closing date for submission of entries: April 20, 2006

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THE THAILAND TOURISM AWARDS IN 2006

THAILAND TOURISM AWARDS Objectives

	To encourage competitiveness, quality management and excellence in standards of service in the tourism industry, and by doing so, contribute to the conservation of the country's natural and cultural resources, and supports sustainable tourism development
	To recognise and honour tourism-related organisations in the private and public sectors which have played a significant direct and indirect role in tourism development
	To clearly demonstrate the intention of the TAT to promote and develop quality in the Thai Tourism industry

INTRODUCING
THE KINNARI AWARDS

The Awards are statuettes of the Kinnari, a half-human, half-bird mythological character featured in ancient Thai literature, representing beauty and exaltation. The Kinnari holds a lotus in one hand while a pigeon is perched on the other. The lotus symbolises purity and highest esteem. While the pigeon represents peace, brotherhood and harmony.

The Thailand Tourism Awards were first introduced by TAT in 1996 with the recognition and endorsement of the World Tourism Organisation.

The awards recognise and honour tourism-related organisations in the private and public sectors which have played a significant direct and indirect role in tourism development.

The Thailand Tourism Award is Thailand's 'Hallmark of Excellence' – a symbol of assurance in the outstanding quality and reliability of tourism products and services offered by a particular organisation or operator.

The distinguished awards recognise the finest achievements and outstanding contributions to Thai tourism and represent the country's highest honours conferred for innovation and creativity in the field of sustainable tourism, conservation and environmental protection efforts.

THE AWARD CATEGORIES FOR 2006

	Awards for Tourism Attractions
	Awards for Tourism Accommodation
	Awards for Tourist Programmes
	Awards for Conservation Organisations
	Awards for Conservation Projects
	Tourism Publicity Awards

Awards were also presented to distinguished guides from around the country.

The honours were conferred during the Awards Presentation Ceremony on World Tourism Day- September 27, 2006.

TOURIST GUIDE AWARDS
The Tourist Guides Awards Project was introduced by the TAT’s Bangkok Tourist Business and Guide Registration Office in 2000 in recognition of the important role of tourists guides who in effect are cultural ambassadors of Thailand, performing a public relations role to tourists from around the world.

The Tourist Guides Project was launched to promote and accord honour to Thai guides who are knowledgeable, competent, have high moral standards and ethics, and to promote friendly competition among guides and to promote quality.

WINNERS – THAILAND TOURISM AWARDS 2006
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