THE 7th THAILAND TOURISM AWARDS IN 2008

TAT INTRODUCES NEW SUSTAINABLE TOURISM CAMPAIGN & LAUNCHES NEW GUIDEBOOKS —
“The Mekong: Journeys along the River of Life” and “Elephant Holidays in Thailand”
Please click to view

AMAZING THAILAND ALWAYS AMAZES YOU
(TAT TV Commercials)

	60 seconds
	30 seconds

Please click to view

TAT ADVERTISING CAMPAIGN
AMAZING THAILAND ALWAYS AMAZES YOU
Please click to view

TAT WORKS WITH PRIVATE SECTOR REPRESENTATIVES TO ESTABLISH THAILAND TOURISM TASK FORCE
Please click to view

TAT TOURIST INFORMATION CENTRES
08.00 - 16.30
(including weekends and public holidays)
Other Locations:
Please click to view

THE 7th THAILAND TOURISM AWARDS IN 2008

THAILAND TOURISM AWARDS Objectives

	To encourage competitiveness, quality management and excellence in standards of service in the tourism industry, and by doing so, contribute to the conservation of the country's natural and cultural resources, and supports sustainable tourism development
	To recognise and honour tourism-related organisations in the private and public sectors which have played a significant direct and indirect role in tourism development
	To clearly demonstrate the intention of the TAT to promote and develop quality in the Thai Tourism industry

INTRODUCING
THE KINNARI AWARDS

The Awards are statuettes of the Kinnari, a half-human, half-bird mythological character featured in ancient Thai literature, representing beauty and exaltation. The Kinnari holds a lotus in one hand while a pigeon is perched on the other. The lotus symbolises purity and highest esteem. While the pigeon represents peace, brotherhood and harmony.

The Thailand Tourism Awards were first introduced by TAT in 1996 with the recognition and endorsement of the World Tourism Organisation.

The awards recognise and honour tourism-related organisations in the private and public sectors which have played a significant direct and indirect role in tourism development.

The Thailand Tourism Award is Thailand's 'Hallmark of Excellence' — a symbol of assurance in the outstanding quality and reliability of tourism products and services offered by a particular organisation or operator.

The distinguished awards recognise the finest achievements and outstanding contributions to Thai tourism and represent the country's highest honours conferred for innovation and creativity in the field of sustainable tourism, conservation and environmental protection efforts.

To reflect global trends and address new priorities on the national tourism agenda, the judging criteria for the 2008 Thailand Tourism Awards also took into consideration the following: issues related to the environment, action taken in response to global warming/climate change, participation, sufficiency economy, good governance, corporate social responsibility and overall integration.

THE AWARD CATEGORIES FOR 2008

	Award for Tourist Attractions
	Award for Tourist Accommodation
	Award for Tour Programmes
	Award for Tourism Development and Promotional Organizations
	Award for Communication and Public Relations Works
	Awards for Health Tourism

Awards were also presented to distinguished guides from around the country.

The honours were conferred during the Awards Presentation Ceremony on World Tourism Day- September 27, 2008.

TOURIST GUIDE AWARDS
The Tourist Guides Awards Project was introduced by the TAT’s Bangkok Tourist Business and Guide Registration Office in 2000 in recognition of the important role of tourists guides who in effect are cultural ambassadors of Thailand, performing a public relations role to tourists from around the world.

The Tourist Guides Project was launched to promote and accord honour to Thai guides who are knowledgeable, competent, have high moral standards and ethics, and to promote friendly competition among guides and to promote quality.

WINNERS – THAILAND TOURISM AWARDS 2008
Please click to view