For the world’s tourism capitals, signature drinks are very much a part of the overall brand experience, and can help raise awareness of the destination. They are fun and become the talk of the town, spreading by word of mouth and viral marketing. Well-established cocktail drinks — such as The Big Apple’s Manhattan, the Singapore Sling or the Cuban Mojito from Havana — have become a part of global cosmopolitan culture and are recognized worldwide.

Signature drinks
Successful signature drinks are one way to fast track holiday destinations on to the world tourism map, and can contribute some added identity to the local food and beverage scene in the hospitality and tourism industry. Visitors are always keen to have a taste of the local signature drink as part of their overall trip experience. Hopefully the first encounter turns out to be a positive and memorable one that keeps them repeating their orders with every opportunity that arises.

Siam Sunrays — Thailand’s new signature drink, is based on the very Thai ingredients that have made Tom Yam soup world renowned: freshly-picked lemon grass, Kaffir lime leaves, Thai lime and Thai bird chilli (phrik kee nuu). All these play a key part in the unique culinary experience Thailand has to offer, and leave the first-time visitor with a very distinct and long-lasting impression.

Siam Sunrays embodies something of the spirit of Thailand, the Land of Smiles. The refreshing and uplifting qualities of fragrant Kaffir lime leaves and the aromatic tang of lemon grass reflect the fresh, vibrant nature of the destination. A subtle hint of small but super hot Thai chillies (an innovative alternative to peppermint) imparts a tingling sensation yet is ice cool. Young ginger meanwhile warms the spirit. Together, they awaken the senses. The delicate, soothing flavour of coconut is smooth and gentle on the palate, and brings some tropical balance to the mix. Siam Sunrays is the distinctive taste of Thailand.