| Thailand is ranked eighth among ‘Top Overall Country Brands’ in the first Country Brands Index Award. Italy was ranked first, followed by Australia, USA, and France. Thailand is one of the two countries in Asia ranked in the top ten; the other being the Maldives.
The FutureBrand Company, a famous global brand consultant in the United States, held this award for the first time in 2005. There are 10 other award categories in addition to ‘Top Overall Country Brands’. These are Art and Culture, Beach, Business, Conventions, Families, History, Improved, Nightlife, Outdoor and Rising Star.
Thailand is listed in the top 10 in five categories, namely:
- 4th in the Best Country Brand for Nightlife
- 5th in the Rising Star Country Brands
- 7th in the Best Country Brand for Beach
- 8th in the Most Improved Country Brands
- 9th in the Best Country Brand for Families
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The awards aim at giving credit to the creativity of a country in building its own brand. This process not only needs good planning but also strong marketing efforts and time to achieve its goal.
FutureBrand has developed a unique three-tiered evaluation system for ranking country brands. It incorporates traditional quantitative market research with global expert opinions and statistics gathered from trade organisations, government agencies, travel industry organisations, and secondary sources.
For more information on the Country Brand Index, please visit www.futurebrand.com
Contact information:
TAT New York
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New York, N.Y. 10006
Tel: (1 212) 432 0433
Fax: (1 212) 269 2588
E-mai: info@tatny.com, tatny@tat.or.th
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