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The Tourism Authority of Thailand has been unanimously voted by readers
of the TTG group of travel trade publications as the Best National Tourism Organisation (NTO) of 2007.
The publications, which include TTG Asia, TTG China, TTGmice, and TTG-Btmice China, have a total of 61,782 readers.
The group’s Singapore-based managing director Darren Ng said. “The annual TTG Travel Awards, presented by TTG Publishing, seeks to honour the most outstanding performers in the Asia-Pacific’s travel industry.
“This award is bestowed each year upon excellent organizations of the travel trade within the Asia Pacific region that have shown strong commitment towards service excellence,” he said.
The award was conferred at the 18th TTG Travel Awards 2007 Ceremony and Gala Dinner to be held in conjunction with the IT&CMA and CTW 2007 Asia-Pacific event on 25 October 2007 at Sofitel Centara Grand, Bangkok.
TAT Governor Mrs Phornsiri Manoharn said the award was a recognition of the creativity and professionalism of all the TAT staff.
“The tourism industry is becoming extremely competitive every year,” she said. “To maintain Thailand’s marketing profile has become a hugely challenging exercise, and we are glad to see that our efforts are being recognised by the esteemed readers of the TTG Group.”
This year, TAT has made some major adjustments in its marketing strategies, with one of the key changes being a return to the well-known Amazing Thailand tourism campaign slogan that proved so successful in 1998-99.
The range of Thai tourism products and services have been analysed in the wake of new trends in consumer behaviour and re-classified into seven clear categories to be marketed in a clearly focussed and segmented manner, highlighting key “assets” such as traditional Thai hospitality, cuisine, heritage, health and wellness, etc.
Cooperative marketing activities have also been stepped up, especially with industry partners such as the airlines and the private sector.
In January – June 2007, international visitor arrivals totalled 6.95 million, up 3.30% over the same period of 2006, with strong growth in arrivals from Europe, the Middle East and South Asia. This year, TAT is projecting 14.8 million international visitor arrivals, up from the 13.82 million arrivals in 2006.
TTG Asia
Web site: www.ttgasia.com
Contact information:
International Public Relations Division
Tel: 66 2 250 5500 ext. 4545-8
Fax: 66 2 253 7419
E-mail: prdiv3@tat.or.th
Web site: www.tatnews.org |
