BANGKOK, January 11, 2007 — Mrs. Phornsiri Manoharn, presently the Deputy Governor for Domestic Marketing of the Tourism Authority of Thailand, is to assume the Governor’s position, effective January 11, 2007. She will replace former governor Juthamas Siriwan who has been appointed to an advisory position.
A tourism career veteran, Mrs. Phornsiri joined TAT immediately after graduating from Chulalongkorn University in 1970 and has remained with the state enterprise ever since, serving in a variety of domestic and international marketing positions.
Commenting on the appointment, Mrs Phornsiri said she was honoured to have been selected and would do her best to serve the industry that has become Thailand’s most important earner of foreign exchange.
“I am grateful for the trust that the selection committee, chaired by the Minister, has placed in me,” she said. “My real responsibility lies in fulfilling the hopes and aspirations of the million of people who work in this industry and many more millions to place their trust in visiting Thailand.”
She said the industry had many challenges to face in the year ahead and she looked forward to working with TAT staff, the ministry and both the public and private sectors to help Thai tourism retain its leadership role on the global stage.
Brief profile
Date of Birth: 30 March 1949
Education: 1970 Bachelor of Arts, Chulalongkorn University
Married with one daughter
Training Experience:
| 2005: |
State Enterprise Administration Programme, Sasin Graduate Institute of Business Adminstration of Chulalongkorn University/ Kellogg |
| 2004: |
Advanced Executive Course I, the Office of the Civil Service Commission
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| 1994: |
Executive Relationship Development Course Class I, the Directorate of Civil Affairs, Royal Thai Army |
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Past Positions and Promotions:
| September 2006- Present: |
Deputy Governor for Domestic Marketing |
| 2003- August 2006: |
Deputy Governor for International Marketing
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| 2001-2003: |
Director, Marketing Services Department |
| 1998-2001: |
Director, TAT Sydney Office, Marketing Services Department
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| 1994-1998: |
Director, Public Relations Division, Office of the Governor |
| 1992-1994: |
Director, Marketing Publicity Division, Market Service Department |
| 1988-1992: |
Director, Tourist Services Division, Market Promotion Department |
| 1984-1988: |
Head, TAT Singapore Office, Marketing Services Department |
| 1981-1984: |
Chief, Promotion Section, International Convention Division, Marketing Promotion Department |
| 1976-1981: |
Assistant Director of the Tourist Organisation of Thailand (TOT) London Office |
| 1976: |
Chief, Data Collection and Analysis Section, Research and Statistics Division, Planning and Development Department |
| 1970-1976: |
Staff of Overseas Officers Division, Administration Department |
Mrs Phornsiri has also been conferred a number of local and international awards and honours.
International PR Division
Tourism Authority of Thailand
1600 Petchaburi Road, Makkasan, Rajatevee
Bangkok 10400
Thailand
Tel: 66 (0) 2250 5500 ext. 1574-78
Fax: 66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
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