To celebrate the airline's 36^th anniversary this year, Bangkok Airways embarks on a new era with the launch of a new slogan, "Asia's Boutique Airline" - Exclusive Service to Exotic Gems.

The new slogan, which encapsulates the service-oriented spirit of the carrier, aims to enhance awareness of the airline's 3-in-1 strategy focusing on the airline, its airports, the natural and cultural destinations served by the airline, and its continuous commitment to providing safe, on-time service in a stylish and contemporary fashion.

Bangkok Airways owns and operates three boutique airports in Samui (nature hub), Sukhothai (culture hub) and Trat where the architecture of each complements the new slogan. Each of the three airports is designed to blend in with the natural and cultural environment of each of the three provinces. Each of Bangkok Airway's 14 destinations have been carefully selected to highlight the airline's position as the pioneer in bringing unique and exotic destinations to travellers. From natural gems such as Samui, Krabi and Phuket to the cultural gems of Sukhothai, Siem Reap and Luang Prabang.

The stylish and contemporary essence of being a boutique airline can also be found in the airline's superior inflight and catering. Cabin crew undergo intensive training under the matching standards of a premium European carrier widely known as a leader in inflight service.

Boutique lounges, boutique airports, appetising meals, young fleet and exclusive service complement each other to make Bangkok Airways, truly Asia's Boutique Airlines.