TAT’s “7 Wonders of Amazing Thailand” Wins Silver Das goldene Stadttor (Golden City Gate) Award

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TAT’s “7 Wonders of Amazing Thailand” Wins Silver Das goldene Stadttor (Golden City Gate) Award

Bangkok, March 3, 2009 – “7 Wonders of Amazing Thailand”, the 60-second English language TV commercial produced by the Tourism Authority of Thailand, won the Sliver Das goldene Stadttor (Golden City Gate) Award in the TV and Cinema Spot award category.TAT’s “7 Wonders of Amazing Thailand” and India’s “Nirvana” were tied at second place. The commercial is being broadcasted via the National Geographic Channel [www.nationalgeographic.com/tv/] and is also posted on YouTube.com and the TAT’s main web site, www.tourismthailand.org.The Das goldene Stadttor (Golden City Gate) international film and media competition is held as part of the annual International Tourism Fair in Berlin and is considered to be one of the “Oscars” of the tourism industry.The international film and media-competition features a total of ten award categories for which three Das goldene Stadttor/Golden City Gate Awards are presented in each category — Golden, Bronze and Silver. The best film across all categories wins The Diamond Award.

Category TV – und Cinema Spot

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The awards were being organized for the eighth consecutive time in 2009 and the award ceremony was held on 12th March at 4pm at the ITB Cinema, hall 4.1. The Berlin Tourismus Marketing (BTM) Image film is winner of the Diamond Award.

TAT’s “7 Wonders of Amazing Thailand” TV Commercial
TAT’s “7 Wonders of Amazing Thailand” introduces to international audiences the seven “Wonders” of the Thai kingdom — Thai-ness, Treasures, Beaches, Nature, Wellness, Trends, and Festivals.

The concept of the TVC is to show to the world that Thailand is eager and ready to welcome visitors to this beautiful Land of Smiles. Due to a limited time, only four of the seven ‘Wonders’ are featured — Thai-ness, Nature, Treasures and Festivals.

The 60-second commercial highlights the immense beauty of Thailand’s best attractions, incorporating the artistic aspects of the culture that is uniquely Thai.

Synopsis and Storyline
The four “Wonders” of the Thai kingdom (Thai-ness, Nature, Treasures and Festivals) are presented by two famous Thai mythical characters: a Yak (a giant) and a Kinnaree (a bird with a human head). These characters, representing the Thai people, are preparing a place on the beach in southern Thailand for visitors; on a boat at the floating market; on an elephant walking through the jungles of Chiang Rai; and at a temple in Sukhothai Province during the Loi Krathong Festival. All of these images portray to the world the charm and beauty of Thailand, and its people who are waiting to welcome, with their renowned Thai grace and warm hospitality, visitors to this magical land.

The Das goldene Stadttor (Golden City Gate) International Film and Media Competition
The Das goldene Stadttor (Golden City Gate) international film and media competition offers cities, communities, economic regions, hotels, airports and the travel industry a platform to present their films, videos, DVDs and spots to an international audience at ITB Berlin at the ITB Cinema, hall 4.1., during March 11 – 15, 2009.

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Members of the international travel and tourism industry are encouraged to participate in the international film competition. In 2009, there were a total of 94 submissions from all over the world. All competing entries were shown on the big screen during the trade fair at the ITB Cinema and were judged by an international jury consisting of 40 representatives from marketing, embassies, media, film and advertising who were members of the selection committee.

The Das Goldene Stadttor (Golden City Gate) Awards has gained in popularity and is attracting a growing number of submissions in the ten featured award categories each year. Contestants submit films, TV-spots, print and online publications to the ITB Cinema.

 

Source: Das goldene Stadttor web site
http://www.das-goldene-stadttor.de/engl_contents/index.htm