Bangkok, 13 July, 2018 – The Tourism Authority of Thailand (TAT) has unveiled a tourism promotion film produced in partnership with Japan’s Sharp Corporation using the latest 8k revolutionary technology for ultra-high-definition images.
Launched for the first time in ASEAN, the Amazing Thailand 8K campaign features stunning visual depictions of festivals and attractions in various locations in Thailand, including the Songkran festival and gastronomic, cultural and heritage sites of Bangkok, Ayutthaya, Ang Thong, and Nong Khai.
The film was launched at a press conference on 11 July, 2018, by Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, Mr. Yoshihiro Hashimoto, Head of the President’s Office, Sharp Corporation Japan, Mr. Robert Wu, Managing Director, Sharp Thai Co., Ltd. and Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications.
It is the first follow up of the two-year Memorandum of Understanding (MOU) signed last April by TAT and Sharp to jointly promote TAT’s ‘Amazing Thailand’ campaign.
8K ultra-high-definition images have 16 times the resolution of full-HD 4K images. The revolutionary technology reproduces images with ultra-fine details even the naked eye cannot capture. Apart from displaying TV broadcasts and other media contents, 8K will dramatically impact many other areas of personal and professional life in the fields of medicine, business, security, signage, etc.
Positioned as the core of Sharp’s “8K Ecosystem”, Sharp’s AQUOS 8K Series televisions have been released so far in China, Japan, Taiwan and Europe. They have just been introduced in Thailand allowing the country’s natural attractions, iconic temple architecture, and the colourful palate of Thai gastronomy to burst forth in living colour.
The TAT team and Sharp of Taiwan, which specializes in filming with this technology, travelled to record the atmosphere of fun in various areas of the country during 12-17 April, 2018; e.g., Wat Pho Chai in Nong Khai, Wat Mahathat, Wat Chaiwatthanaram, Wat Yai Chai Mongkon, Phra Nakhon Si Ayutthaya Historical Site, Songkran Festival on Khao San Road and Silom Road in Bangkok.
Other sites featured include Wat Muang in Ang Thong, Luang Pho Yai (the largest Buddha in the world), Reclining Buddha at Wat Phra Chetupon, Wat Arun Ratchawararam, the nightlife of Yaowarat Road, Ratchaprasong district and Rotfai Night Market, Ratchada.
TAT and Sharp will also jointly produce a second 8K video in line with the marketing theme “Open to the New Shades.” These videos will be screened on TAT’s channels and on Sharp’s displays reaching a large audience in ASEAN and the wider Asian region.
Mr. Yuthasak said, “TAT is very pleased to be cooperating with Sharp Thailand in this revolutionary project. We are great believers in the power of technology, and this project will enhance our marketing and communication efforts worldwide. We hope the powerful imagery will inspire and motivate potential visitors.”
Mr. Hashimoto said, “We are very pleased to be working with TAT as part of the MOU. The reason for us to select Thailand as the first country in ASEAN to launch the 8K technology because of the beauty of this great kingdom. I would like to thank the Royal Thai Government for partnering with us in this project.”
Mr. Tanes said, “The cooperation between TAT and Sharp in driving the “Amazing Thailand Amazing 8K” project is a new dimension of leading technology in the future. It is a tool to promote the beauty of Thailand’s tourist attractions, lifestyle and arts.”