Bangkok, 13 June 2016 – The Tourism Authority of Thailand (TAT) and Emirates Airline, UAE’s leading airline, has signed a Memorandum of Understanding (MoU) on Monday, 13 June, 2016, in Bangkok, Thailand, which aims to utilise the Airline’s global network to further boost inbound tourist arrivals to Thailand, by focusing on the growth of key niche markets and luxury destinations within the kingdom.
Under the MoU, Emirates together with TAT will put into effect a range of joint promotions to mutually increase tourism and visibility for Thailand through the Emirates Airline Global Network. The promotions will focus on niche tourism markets; such as, Green Tourism, Sports Tourism, Luxury Tourism, Weddings and Honeymoons as well as Medical Health and Wellness. The agreement also involves the possibility of launching a new route from Dubai to other key tourism destinations in Thailand; such as, Chiang Mai and U-Tapao in Chon Buri.
The agreement was signed by Emirates Airline, Senior Vice President of Commercial Operation – Far East, Mr. Badr Abbas, and Tourism Authority of Thailand’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Mrs. Juthaporn Rerngronasa at a commemorative event at the State Room, The Dome – Lebua State Tower, Bangkok. They were joined by Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, Mr. Chalermsak Suranant, Director of the Tourism Authority of Thailand Dubai and Middle East Office and other officials from the Tourism Authority of Thailand.
Mr. Yuthasak Supasorn, TAT Governor said, “This collaboration will boost travelling of tourists from Europe, the Middle East, Africa, and America with more availability of flights to Thailand to meet the demand. As Emirates Airline boasts for its world’s aviation hub that bridges the East to the West, we will implement this strength to penetrate into the niche markets by working on the worldwide joint promotion together.
Mrs. Juthaporn Rerngronasa, TAT’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas addressed “Tapping into Emirates’ extensive global network will give the Tourism Authority of Thailand access to markets in regions that hold great potential for our unique tourism proposition. Through this MoU, our aim is to jointly put in place the best strategies and practices to increase Thailand’s marketing footprint and position it as a “Quality Leisure Destination through Thainess”, which focuses on enhancing Thailand’s image as a unique leisure destination offering quality with value. This ensures the balance between tourism growth and its social and environmental impact by creating “value-added experiences” and striking a balance between revenue, community and the environment.”
In 2015, Emirates Airline carried more than 700,000 passengers from its Global Network of destinations to Thailand. Of this, more than 580,000 passengers flew to Bangkok and 120,000 passengers to Phuket. Emirates is planning to add its seventh daily flight between Bangkok and Dubai on 1 July. This service will be operated by a Boeing 777-300ER aircraft and will help meet growing passenger demand, affirming Thailand’s position as a popular destination for business and leisure.
About Emirates Airline:
Emirates (www.emirates.com/th), one of the fastest growing international airlines, connects Bangkok to its Dubai hub with 42 weekly flights and Phuket to Dubai with double daily flights. Emirates operates four of its six daily flights from Bangkok to Dubai with an A380. Serving more than 150 destinations in 81 countries, the Airline reported a net profit of US$ 1.9 billion for the fiscal year 2015-2016. Emirates operates 250 wide-body Airbus and Boeing aircraft, including the world’s largest fleet of A380s, and has pending delivery of an additional 251 aircraft. Emirates’ partnership with Thailand began in 1990 when it launched flights to Bangkok and ever since it has stimulated trade between the country and points across its network. Emirates has a weekly cargo capacity of 750 tonnes each way in the belly-hold of the passenger aircraft serving Thailand. The Airline has been operating its flagship Airbus A380 on the Bangkok-Dubai and Bangkok-Hong Kong route since 2009 and reinforced its commitment to Thailand with the launch of daily direct flights to Phuket in December 2012. Emirates is also the Official Airline of the Thailand Open golf tournament. For information and ticket reservations please visit www.emirates.com/th or contact the Reservation Office 02-664 1040.
About the Tourism Authority of Thailand:
The Tourism Authority of Thailand (TAT) was established on 18 March, 1960. TAT was the first organisation in Thailand to be specifically responsible for the promotion of tourism. TAT supplies information and data on tourist areas to the public, and publicises Thailand with the intention of encouraging both Thai and international tourists to travel in and around Thailand. TAT has established many overseas offices, the first being in New York, which opened in 1965. During the past 30 years, TAT has established 27 more offices in different parts of the world. In early 2016, TAT opened its newest office in Prague, Czech Republic.
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