TAT welcomes Weibo to advance Thailand–China tourism cooperation
TAT welcomed a Weibo delegation to its Bangkok headquarters to advance Thailand–China tourism cooperation. Discussions focused on creator engagement, premium travel, festival promotion, trusted tourism information, digital payments and Chinese-language services. Both sides also explored establishing the Weibo Gala as an annual event in Thailand following its successful 2026 edition.
TAT promotes The Wholesome Taste of Thai in Jakarta
TAT’s Wholesome Taste of Thai networking event in Jakarta brought together airlines, OTAs, travel agents, media, and content creators. A curated Thai set menu showcased regional flavours and culinary creativity, strengthening partnerships and encouraging Indonesian travellers to discover Thailand’s diverse destinations and wider tourism experiences through its globally celebrated cuisine.
TAT advances luxury and ultra-luxury travel trade at Helentours Wonderland Bangkok 2026
TAT strengthened Thailand’s luxury and ultra-luxury travel trade presence at Helentours Wonderland Bangkok 2026 through immersive wellness, gastronomy and cultural experiences. The programme connected around 400 professionals from 42 countries, showcased distinctive high-value tourism offerings, and expanded commercial opportunities with international buyers, advisors, hotels and industry partners across markets.
TAT welcomes inaugural Riyadh Air service linking Riyadh and Bangkok
TAT welcomed Riyadh Air’s inaugural Riyadh–Bangkok service on 3 September 2026, adding direct capacity from Saudi Arabia to Thailand. The new Boeing 787-9 route operates three weekly flights before increasing to daily service in October, supporting high-value travel demand from Saudi Arabia and the wider Middle East market for Thailand.
River of Fire
Experience Nakhon Phanom’s Illuminated Boat Procession, or Lai Reua Fai, when glowing vessels drift along the Mekong at the end of Buddhist Lent. Discover its spiritual roots, riverside landmarks, distinctive Isan cuisine and cross-border connections that make this northeastern province a captivating gateway to Thailand and neighbouring Laos year-round.
Thailand introduces new 30-day and 15-day visa exemption rules from 15 September
Thailand’s new visa framework takes effect on 15 September 2026, replacing the 60-day visa exemption with 30-day and 15-day categories. The rules cover 60 countries and territories for 30-day stays, Seychelles and Mauritius for 15 days, and Visa on Arrival eligibility for Azerbaijan, Belarus and Serbia under the updated framework.
TAGTHAi expands tourist spending through Easy Pay partnerships
TAGTHAi has partnered with KASIKORNBANK, Siam Piwat, The Mall Group and MBK to expand TAGTHAi Easy Pay across major shopping destinations. The initiative combines secure cashless payments with visitor privileges, helping international tourists spend more conveniently while directing tourism revenue towards retailers, merchants and businesses across Thailand’s wider tourism economy.
TAT advances Thailand–Vietnam tourism growth at ITE HCMC 2026
TAT is strengthening Thailand–Vietnam tourism at ITE HCMC 2026 through the Thailand Pavilion, business matching and consumer engagement. The initiative connects Thai tourism businesses with regional buyers, showcases New Thailand experiences, supports expanding air links and targets Vietnam’s millennial, family, Gen Z, incentive, luxury and sports travellers for year-round growth.
September Event and Calendar
Explore Thailand’s September 2026 events, featuring cultural festivals, performing arts, live music, heritage celebrations, coffee culture, and sport. Highlights range from Sawankhalok and Ratchaburi’s creative showcases to Bangkok’s international performances, Songkhla museum nights, the Uthai Thani Music Festival, traditional celebrations, and the Pattaya Marathon, plus many more diverse experiences nationwide.
TAT partners Private Luxury Events to host Ultra Thailand 2027 in Bangkok
Ultra Thailand 2027 will make its Southeast Asian debut in Bangkok from 20–24 June at Four Seasons Hotel Bangkok at Chao Phraya River. Hosted by TAT and Private Luxury Events, the invitation-only gathering will connect Thai tourism businesses with influential buyers serving ultra-high-net-worth travellers and strengthen Thailand’s high-value luxury positioning.
