Thai Travel News

GTA and TAT launch Thailand Stronger Together campaign

Bangkok, 24 September, 2015 – Global travel distributor GTA in partnership with the Tourism Authority of Thailand (TAT) has launched the ‘Stronger Together’ social media campaign to help maintain Thailand’s popularity as a tourist destination.

GTA aims at attracting travellers already visiting Thailand and staying at 32 participating hotels in Bangkok and Phuket between 22 September and 31 October, 2015 to take selfies while wearing the campaign’s t-shirt giveaways and post the pictures to Instagram with inspiring or motivational captions, using the hashtag #ThailandStrongerTogether.

GTA will award the best picture with most inspiring caption with a three-day trip to Thailand. All travellers taking part in the campaign will get a specially-designed, limited edition t-shirt giveaways featuring Iyara the Asian elephant, a national symbol of the destination. Only 10,000 t-shirts are available.

Mr. Daryl Lee, GTA’s Regional Vice President of Sales & Marketing for Asia Pacific, the Middle East and Africa said, “With 40 years in business powering global travel, GTA can help Thailand’s tourism industry welcome back customers from around the world. Although the explosion (at Bangkok’s Ratchaprasong Intersection) affected bookings in August and September, by the end of the year we think the Stronger Together campaign will have brought Thailand more visitors than in 2014.

“Thanks to the longstanding partnerships we have with the hospitality and travel trade, we have brought together the destination’s hotels and attractions to drive even stronger awareness that there is no reason to postpone a visit.”

GTA expects the ‘Stronger Together’ social media campaign to reach its target travel agents in cities in China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, the United Arab Emirates and other parts of the Middle East.

According to GTA, the company brought more than 1.2 million tourists to Thailand in 2014. In the first seven months of 2015, the number of people visiting Thailand thanks to GTA’s industry partnerships rose by 58 per cent. Its strong reputation in China, Hong Kong and Singapore particularly has seen the number of passengers more than double from each of these source markets.

As part of the ‘Stronger Together’ social media campaign, GTA is leveraging these longstanding partnerships with the hospitality and travel trade to agree to a series of special offers and deals for travel between 22 September and 31 October, 2015. They include 32 three- to five-star hotels in Bangkok and Phuket, offering two-night stays for the price of one (Stay-2, Pay-1) and, in some properties, discounted food and drink too, as well as up to 50 per cent off airport transfers and sight-seeing tours.

Participating hotels in Bangkok are: Courtyard Bangkok; Crowne Plaza Lumpini Park; Grande Centre Point Ploenchit; Holiday Inn Bangkok; Hotel Indigo Bangkok Wireless; In Residence Bangkok; LIT Bangkok Hotel; Radisson Suites Bangkok; Shangri-la Bangkok; Siam Kempinski Hotel Bangkok; The St. Regis; Swissotel Nai Lert Park; The Peninsula Bangkok; Tower Club At Lebua; and Westin Grande Sukhumvit.

Participating hotels in Phuket are: Andaman Embrance Resort & Spa; Addplus Hotel & Spa; Avista Hideway Resort & Spa; Avista Hotels and Resorts; Bel Aire Resort; Double Tree Resort by Hilton Phuket; Movenpick Resort Bangtao Beach; Novotel Phuket Resort; Novotel Phuket Vintage Park; Patong Beach Hotel and Baan Samui Resort; Radisson Blu Plaza Resort Phuket Panwa Beach; Regent Phuket Cape Panwa; Sunsuri Phuket; Thavorn Beach Village Resort & Spa Phuket; Thavorn Palm Beach Resort Phuket; The Old Phuket, and Woraburi Resort & Spa.

Powering global travel, GTA provides ground travel products and services for fully independent travel, supporting the biggest and best in travel. Part of the Kuoni Group, GTA is trusted to deliver because of its wealth of experience, privileged relationships and on the ground expertise. Its technology solutions easily connect travel suppliers and sellers worldwide. As well as its XML, booking sites – GTA retail, TravelCube and Travel Bound, as well as GTA wholesale – process over 21,000 bookings daily, in more than 25 languages.

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TAT Newsroom

The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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