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HRH Princess Adityadhornkitikhun launches Journey of 999 Elephants exhibition in Bangkok

Bangkok, 20 November, 2015 – Her Royal Highness Princess Adityadhornkitikhun recently launched the ‘Journey of 999 Elephants’ exhibition organised by Central Group, together with ArtBridge Chiang Rai under the leadership of celebrated National Artist Chalermchai Kositpipat.

For the first time, 999 Thai artists have come together to create elephant sculptures now being displayed in ‘Central Bangkok’, hub of lifestyle and fashion in the heart of capital. Additionally, the event’s highlight and a masterpiece ‘Chang Silpa’ sculpture, the gigantic 4.2-metre-high will also be exhibited in the world’s epicentre of art and fashion: Milan, Italy.

Central Group Chairman, Mr. Suthichai Chirathivat said, “The Journey of 999 Elephants exhibition has been put together to honour His Majesty the King’s role in sustainable development and conservation, as well as to place an emphasis on the conservation of wild elephants whose population is dwindling down.”

The number 999 has the following significance: The first digit refers to the works of art produced during the reign of Rama IX who inspired the creation of this exhibition; the second digit refers to all 999 artists partaking in this endeavour; and the last digit refers to the 999 elephant sculptures that serve together as a bridge of art – a universal language – that connects the people of Thailand with other citizens of the world. These sculptures convey the beauty and adorability of Thai elephants, create elephant-conservation awareness, and promote tourism in the heart of the Thai capital city.

These three-dimensional art pieces are now being displayed in “Central Bangkok” at 4 main shopping complexes: CentralWorld,- Central Chidlom and Central Embassy. After the exhibition finish, the highlight sculptural masterpiece of the event, the gigantic 4.2-metre-high ‘Chang Silpa’ sculpture, will also be exhibited in Milan, Italy, a city which is considered the world’s epicentre of art and fashion.

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