Bangkok, 5 June 2018 – The Tourism Authority of Thailand (TAT) is proud to organise this year’s ‘Amazing Thai Taste Festival 2018’ that showcases the best Thai food from around the Kingdom highlighted by eight delicious zones under collaboration with 37 public and private organisations including Chulalongkorn University’s Property Management Office.
Scheduled from 8 to 10 June, 12.00-20.00 Hrs., at Siam Square, TAT’s second annual event is organised under an ‘Eat Thai Food, Feeling Good’ theme.
Mr. Yuthasak Supasorn, TAT Governor, said: “The Amazing Thai Taste Festival is a smorgasbord of Thai cuisine that is intended to tantalise the palate of all who attend.
“TAT is currently using gastronomy tourism as one key part of our Amazing Thailand’s ‘Open to the New Shades’ marketing strategy, presenting new ways of experiencing Thai food culture. TAT found that one third of tourist spending is on food, and tourists continue to seek unique local Thai delicacies as part of their travel experience in Thailand.”
The Amazing Thai Taste Festival 2018 will find 134 well-known restaurants and eateries from across the nation under one roof, including three Michelin-recommended street-food eateries, plus an all-you-can-eat fruit buffet. TAT hopes to attract at least 80,000 visitors to the three-day festival, generating 40 million Baht (US$ 1.24 million) for the Thai economy.
The eight highlighted zones include:
Zone 1 ‘Good Reputation’: Thai rice exhibitions, cooking tips from famous food personalities on how to make Tom Yam Kung, Green Curry, Phat Thai, Som Tam, Massaman and Tom Kha Kai. Served with ‘Khao Hom Ubon’ (Ubon Fragrant Rice), which sells for 300,000 Baht per ton.
Zone 2 ‘Good Local’: Signature dishes from Thailand’s five regions: Sai Ua or Northern Thai curried sausage, Khanom La or Southern Thai silky crepe, spicy mixed salad or Tam Suea from the Northeast (Isan), seafood from the East, and authentic Thai desserts from the Central Region.
Zone 3 ‘Good Organic’: Healthy organic food products from farm to table complemented by workshops for health-conscious people.
Zone 4 ‘Good Fruit’: – World’s first ‘Khao Tom Mat: Sai Durian Kati Lava and Sai Mamuang Kati Lava’ (sweet steamed sticky rice with durian/mango coconut ‘lava’ stuffing wrapped in banana leaves). Fruit market and a range of dishes plus the aforementioned all-you-can-eat fruit buffet.
Zone 5 ‘Good Taste’: Bangkok’s street food showcase with Michelin-recommended stalls; such as. Ban Yai Phat Thai, Jay Oh and Soul Food Mahanakorn.
Zone 6 ‘Good Idea’: Chic restaurants and handmade handicrafts for home decoration and furnishings, workshops in dyeing clothing and flower arranging.
Zone 7 ‘Good Power’: Over 30 shops under the Pracharat network including the Thai Restaurants Association, Savoey Restaurant and Or Tor Kor Market.
Zone 8 ‘Good Enjoy’: Enjoy demonstrations and cooking workshops with famous Thai chefs plus music performances by famous Thai performers.