Bangkok, 09 November, 2018 – The Tourism Authority of Thailand (TAT) is basking in the limelight after it was awarded “Advertiser of the Year” at the recent ADMAN Awards and Symposium 2018, while three of its marketing activities also received multiple nominations and awards.
These included its “Pa-sa-Thai Machine” (a total of 10 awards: six silver; four bronze), “Thailand Footage Trading” (a total of five awards: two silver; three bronze) and “Palette of Thailand” (total of three awards: two silver; one bronze).
TAT Governor Mr. Yuthasak Supasorn said: “On behalf of all at TAT, we are delighted to be named Advertiser of the Year at the ADMAN Awards and Symposium 2018. TAT’s primary function is to market brand Thailand to the world with creative, compelling marketing and advertising activities. And these prestigious awards show we are on the right track.”
Key features of the three award-winning TAT advertising campaigns are as follows:
Pa-sa-Thai Machine – First unveiled to rave reviews at the World Travel Mart 2016, this karaoke style machine helps personalise “Unique Thai Local Experiences” and replicates the Thai-speaking experience for foreigners. It was also well received at other major international tourism events in Singapore, South Korea and Japan. It helps non-Thai speakers practice speaking simple Thai words for tourist attractions, lifestyle experiences, culture and most importantly food like Tom Yam Kung, Kaeng Khiao Wan, Pa Khao Ma, and Tuk-Tuk. Each word comes with a brief definition, so users learn Thai vocabulary while getting to know Thai food, culture and points of interest.
Thailand Footage Trading – This online VDO sharing platform was introduced under the TAT’s 2018 marketing initiative of “Amazing Thailand Open to the New Shades”. It encourages international tourists to share videos from travelling around Thailand. The shared footage will be edited into short commercials for online and social media distribution. The campaign generated over 4.4 million impressions. The best footage that depicts “Thainess” got special gifts including Durian Kan Yao, SAAP Limited Edition Thai-dyed jacket and exclusive cooking classes with Chef Bo at Bo.Lan Restaurant.
Palette of Thailand – Is a cooperation between TAT and the Oriental Princess cosmetic company to promote tourism-related products in vibrant shades of cosmetic colours. Together they launched five limited edition cosmetic sets to represent the colour of attractions in five unique destinations and times in Thailand: Sam Phan Bok, Ubon Ratchathabi; Doi Luang Chiang Dao, Chiang Mai; Emerald Pool, Krabi; Ko Chang, Trat, and Sangkhlaburi, Kanchanaburi.