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TAT heads up strong Thai presence at ITB Asia 2022

Thailand Stand at Asia’s leading travel and tourism trade event in Singapore from 19-21 October promotes the kingdom’s sustainable tourism direction and ‘Visit Thailand Year 2022-2023’ campaign.

Singapore, 19 October, 2022 – The Tourism Authority of Thailand (TAT) is participating in ITB Asia 2022 in Singapore from 19-21 October, 2022, and fielding a strong presence after fully reopening to tourism on 1 October.

Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, said “With Thailand having now fully reopened to international tourists, TAT will be actively promoting the kingdom’s new direction towards more sustainable and inclusive tourism and the ‘Visit Thailand Year 2022-2023: Amazing New Chapters’ campaign, to the worldwide audience at ITB Asia 2022.”

This is the 14th time TAT has participated in ITB Asia with the Thailand Stand (Booth No. F05) officially opened today (19 October) by H.E. Mr. Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports, and TAT executives.

The Thailand Stand covers 90 sq. m and features a sustainable tourism concept in line with Thailand’s increased drive towards more sustainable and more inclusive tourism. The ‘Visit Thailand Year 2022-2023: Amazing New Chapters’ campaign is prominently presented at the show, while a TAT information counter provides information on both existing and new tourism experiences throughout Thailand.

The design and interior of the Stand reflects a nature feeling with wicker products being used to invoke Thai culture and the Thai way of life, and photographs on display that reflect the inviting hospitality and warm welcome on offer to all tourists visiting the kingdom.

The Thailand Stand comprises 14 sellers from Thailand – 13 hotels and resorts, and one DMC – who are promoting their products and services, and engage in B2B appointments with buyers from around the world.

Other activities set to be held at the Thailand Stand include a press conference on Thailand’s tourism, and there are demonstration activities, including DIY making of Pla Thapian (Thai-style wind mobiles) and Thai traditional herbal inhalers, to be handed out to guests.

In 2023, Thailand’s tourism marketing and promotional activities targeting Singaporean travellers will be undergone under the campaign ‘SG Goes High.’ The TAT Singapore office has planned to coordinate with airline partners, including Thai Airways and Air Asia to offer special airfare deals from December 2022 to March 2023.  In order to tap into the high-end segment, the luxury car road trip is being promoted across the overland border to Hat Yai and Phuket while health and wellness is targeted at female travellers. Also, the educational trip to Thailand is offered to schools and universities to penetrate the first-visitor segment.

The annual ITB Asia show is positioned as Asia’s largest travel showcase and being co-located with MICE Show Asia and Travel Tech Asia. It covers the key verticals in the travel industry; such as, leisure, MICE, corporate, and travel technology. Like its parent event – ITB Berlin – it features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, including destinations, hotels and resorts, DMCs, attractions, tour operators, airlines, cruise companies, and more.

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The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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