Thailand Targets High-Value Travellers to Fuel Long-haul Tourism Growth
Thailand is seeing a surge in long-haul tourist arrivals in 2025, with over 11.35 million international visitors recorded so far. The Tourism Authority of Thailand (TAT) is driving this growth through airline collaborations, niche market strategies, and global events — all aimed at high-value travellers. With strong performance from key markets and forward bookings remaining high, TAT is on track to meet its ambitious year-end goals.