Bangkok, 27 May 2025 – The Royal Thai Government today launched the “Amazing Thailand Love Wins Festival (Pride Month)”, a nationwide celebration taking place throughout June in honour of global Pride Month. The campaign reinforces Thailand’s image as an inclusive and welcoming travel destination.
Presiding over the official launch, Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Defence, stated: “This festival is more than a celebration—it is a reflection of our national values. Thailand stands proudly for human rights, gender equality, and the freedom to love. With marriage equality now the law of the land, we reaffirm our commitment to inclusion and send a clear message to the world: everyone is welcome here.”
Mr. Sorawong Thienthong, Minister of Tourism and Sports, added: “Global Pride Month is a time to celebrate identity, dignity, and love. The Amazing Thailand Love Wins Festival reflects these values while also driving both domestic and international tourism, reinforcing Thailand’s place on the map as a welcoming, inclusive destination for all.”
A flagship initiative under the Amazing Thailand Grand Tourism and Sports Year 2025, the Amazing Thailand Love Wins Festival celebrates LGBTQIAN+ communities around the world and highlights Thailand’s commitment to becoming a leading global Pride destination—one that boldly champions equality, diversity, and human rights.
The festival is rooted in the advancement of fundamental rights and social progress. Thailand has long been recognised as one of Asia’s most LGBTQIAN+-friendly countries, known for its open, respectful, and inclusive culture.
A historic milestone was reached on 23 January 2025 with the official enactment of marriage equality legislation. Following amendments to Section 1448 of the Civil and Commercial Code and approval by both houses of Parliament, the law was published in the Royal Gazette on 24 September 2024. For the first time in Thai history, LGBTQIAN+ couples can legally register their marriages—a landmark in the country’s ongoing journey toward equality. This bold step further strengthens Thailand’s global appeal as a destination that celebrates freedom and diversity.
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), added: “The festival is a vibrant expression of who we are as a society. We stand for love without labels, equality without exception, and diversity without compromise. This celebration gives us a global stage to show that Thailand is not just open for tourism—we are open-hearted.”
This year, TAT is elevating Pride Month to the national stage, with vibrant celebrations unfolding across every region of Thailand. Running throughout June, the festival serves as a powerful driver of economic activity—boosting tourism businesses, supporting local entrepreneurs, and generating income for communities nationwide. More importantly, it fosters social harmony by promoting love, mutual respect, and a deeper understanding of gender diversity.
In the Central Region, Bangkok Pride Festival 2025 takes center stage under the theme “Born This Way: From Marriage Equality to Identity Recognition” from 30 May to 1 June, alongside Thailand’s Drag Star 2025: The Finale on 30 May at Parc Paragon.
In the North, Chiang Mai Pride Parade 2025 runs from 25 May to 30 June, while Tak Pride events unfold across Mae Sot (9 June), Mae Tan in Tha Song Yang (19 June), Rahaeng in Tak Municipality (21 June), and Phop Phra (26 June). Nan Pride 2025 spans the entire month.
The Eastern Region hosts Pattaya Pride from 27 to 29 June and Chanthaburi Pride 2025 throughout the month.
In the South, festivities include Samui Pride Nation, Songkhla & Hat Yai Pride (14–15 June), Trang Pride (28 June), Phuket Pride 2025 (2–8 June), and Krabi Pride 2025, running all month.
In the Northeast, Khon Kaen Pride Festival 2025 will be held on 28 June, with Ubon Pride and Mukdahan Pride 2025 celebrating diversity throughout June.
For more information and updates, visit www.thailandfestival.org, follow the official Facebook page: Thailand Festival, or contact 1672 Travel Buddy.
