TAT Launches ‘Be My Guest’ Campaign to Spotlight Thai Soft Power on Global Stage
The Tourism Authority of Thailand unveils “Be My Guest,” an international campaign running 26 June–1 July 2025. With two key initiatives—Soft Power Fam Trip and Rhythm of Thailand—the project promotes Thai heritage, creativity, and sustainable tourism through global influencer collaborations and experiential journeys.
Regenerative Tourism in Thailand Inspires Visitors to Leave Positive Impact
Thailand is leading the way in regenerative tourism—travel that restores, revitalizes, and reconnects. From mangrove planting to artisan markets and eco-lodges, every visitor can make a difference. It’s tourism that gives back, leaving places better than they were and strengthening communities and ecosystems for the future.