Thailand Launches “The New Thailand” Vision to Redefine Tourism in 2026
The Tourism Authority of Thailand has launched its bold 2026 strategy, “Value is the New Volume,” shifting focus from volume to quality, connection, and sustainability. Backed by strategic investment and global partnerships, the plan positions Thailand as a purpose-driven destination aiming for a top-10 global tourism ranking.
Thailand Unites to Drive Sustainable Tourism Goals Towards 2030
Thailand has made a major move toward sustainability with the signing of a Letter of Intent by TAT and 20 national partners to advance Sustainable Tourism Goals (STGs) by 2030. The agreement supports emission reduction, biodiversity conservation, and inclusive tourism, aligning with the UN SDGs and Thailand’s Strategic Direction 2026.