Thailand advances the Chinese diving market with ‘Beauty Diving’ initiative in Phuket

TAT launched the “Beauty Diving” initiative in Phuket to strengthen Thailand’s appeal to China’s booming diving market. The programme featured scuba, freediving, and mermaid diving alongside cultural and conservation activities, reinforcing Thailand’s status as a world-class, sustainable dive destination.
Thailand Tourism Awards spotlight sustainability with 151 honours

The 15th Thailand Tourism Awards 2025 celebrate 30 years with 151 honours, including new Sustainability Awards. Winners showcase excellence in attractions, accommodation, wellness, tours, and sustainable practices, reinforcing Thailand’s role as a global leader in meaningful and responsible tourism.