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Thailand showcases soft power at Guangzhou music festival

Very Thai Dien Feng Music Festival Thailand Pavilion – TAT executives and guests pose at the colourful Amazing Thailand pavilion in Guangzhou.

Thailand highlighted its soft power at Guangzhou’s Very Thai Dien Feng Music Festival, where TAT promoted the “5 Must Do in Thailand” campaign. The event marked 50 years of Thai–Chinese relations with music, culture, and creative showcases, inspiring Chinese travellers to explore authentic and sustainable Thai experiences.