New Minister of Tourism and Sports drives policy to boost revenue and revitalise Thailand’s economy

Thailand’s newly appointed Minister of Tourism and Sports, Mr. Atthakorn Sirilatthayakorn, has launched the “Big Impact Act Fast” policy to accelerate recovery, generate income, and strengthen traveller confidence. The plan targets key markets, enhances safety with technology and services, and aligns with the 33rd SEA Games, reaffirming tourism as a driver of national growth.
Thailand Green Tourism Plan 2030 advances sustainable future

The Thailand Green Tourism Plan 2030 introduces the “Thailand Good Travel” mark as a global sustainability benchmark. Backed by 49 partners, the initiative guides destinations, communities, and businesses towards responsible tourism, aiming for recognition among the world’s Top 100 sustainable destinations.
Thailand After Dark Experiences – 5 Must Do Highlights Nationwide

Thailand after dark experiences reveal a vibrant side of the nation through markets, festivals, rooftop views, and cultural showcases. From dinner cruises on the Chao Phraya River to illuminated temples and lifestyle festivals, travellers enjoy safe, family-friendly evenings of creativity and heritage. Part of the Thailand Around the Clock Series, it celebrates Thai soft power.
Thailand by Day Experiences – 5 Must Do Highlights Nationwide

Thailand by day experiences highlight the nation’s culture, gastronomy, wellness, and adventure. From floating markets and Michelin dining to craft villages, theme parks, and sustainable tourism, travellers can explore Thailand’s heritage and creativity in full light. Part of the Thailand Around the Clock Series, it showcases quality and inspiration.
Thailand unveils joint tourism strategy with industry leaders to drive sustainable growth

The Tourism Authority of Thailand, with TCT and industry leaders, has unveiled a joint tourism strategy focusing on sustainable growth. The plan highlights marketing directions, the Thai Tourism Confidence Index, long-term development, flagship festivals, and digital initiatives like TAT CONNEX to boost travel demand in late 2025.