Thailand celebrates 62 outstanding hotels in 2025 MICHELIN Key Selection
The Tourism Authority of Thailand (TAT) congratulates 62 Thai hotels named in the 2025 MICHELIN Key Selection. Following its 2024 debut, Thailand continues to shine among 2,457 global winners, highlighting the kingdom’s distinctive service, cultural depth, and reputation for world-class hospitality across luxury, heritage, and wellness stays.
Thailand welcomes Etihad Airways’ inaugural Abu Dhabi–Krabi direct flight
The Tourism Authority of Thailand (TAT) hosted a welcome reception for the Etihad Airways inaugural Abu Dhabi–Krabi direct flight, marking a milestone in enhancing connectivity between Thailand and the Middle East. The new route highlights Krabi’s growing appeal as a leading destination for sustainable, premium, and family-friendly tourism.
TAT launches new TVC – Unforgettable Experience: Healing is the New Luxury
The Tourism Authority of Thailand (TAT) has launched its new global TVC campaign, Unforgettable Experience: Healing is the New Luxury, positioning Thailand as a sanctuary for the senses. The campaign highlights wellness, culture, food, and heartfelt connections as pathways to true healing through meaningful travel experiences.