Thailand wins two global honours at World Tourism Awards 2025 for Smart Tourism innovation

The Tourism Authority of Thailand (TAT) won two global honours at the World Tourism Awards 2025 in Brussels for Smart Tourism innovation. Recognised for its TAT-AI and Half-Half Thai Travel campaigns, TAT continues to drive digital transformation, data intelligence, and inclusive growth across Thailand’s tourism industry.
Thailand previews two grand year-end events to boost tourism season

The Tourism Authority of Thailand announced two major year-end festivals — Colors of the River: Loi Krathong Festival 2025 and Vijit Chao Phraya 2025 — to boost tourism with world-class light, sound, and cultural showcases. Supported by the government, both events aim to elevate Thailand’s high season into a global spectacle.