TAT flags off Malaysia–Thailand caravan signalling restored traveller confidence in Hat Yai
The Tourism Authority of Thailand has flagged off the Malaysia–Thailand caravan in Hat Yai as part of the Smile@Hatyai recovery framework, sending a strong signal of restored traveller confidence after flooding. The cross-border journey from Kuala Lumpur highlights normalised travel conditions, improved connectivity, and Hat Yai’s readiness to welcome visitors once again.
TAT rolls out free Happy Bus under Smile@Hatyai to support city recovery
The Tourism Authority of Thailand has launched the Amazing Hatyai Happy Bus under the Smile@Hatyai recovery framework, providing free urban transport to support post-flood recovery. Operating across key city routes, the initiative strengthens mobility, restores confidence, and supports tourism and local businesses as Hat Yai returns to normal operations.
Vijit Chao Phraya 2025 concludes with strong tourism and economic impact
The Tourism Authority of Thailand has confirmed strong tourism and economic results from Bangkok’s Vijit Chao Phraya 2025 riverside light festival, which concluded on 23 December. The event animated both banks of the Chao Phraya River, attracting over 1.5 million visits and reinforcing Bangkok’s position as a global cultural destination.
Lalisa “LISA” Manobal to star in new Amazing Thailand campaign launching January 2026
The Tourism Authority of Thailand (TAT) is set to launch a new Amazing Thailand campaign in January 2026 featuring global star Lalisa “LISA” Manobal as Ambassador. Building on the LISA Effect, the campaign aims to inspire travellers to rediscover Thailand’s iconic destinations, cultural diversity, and authentic lifestyle experiences.