TAT activates Thailand Co-Creator journeys to amplify Trusted Thailand in short-haul markets
The Tourism Authority of Thailand has activated the Thailand Co-Creator programme with coordinated creator journeys and a global content rollout in February 2026. The initiative advances the Trusted Thailand platform through wellness-led storytelling, curated routes, and celebrity-driven travel experiences designed to strengthen Thailand’s positioning as a high-quality leisure destination in short-haul markets.