Enhanced Amazing Thailand app set to enter public rollout on 15 March powered by TAT and Mastercard
The Tourism Authority of Thailand (TAT) will launch the enhanced Amazing Thailand app nationwide on 15 March 2026. Developed with Mastercard, the upgraded platform integrates AI-powered assistance, curated Priceless experiences, secure digital tools and end-to-end travel planning to strengthen Thailand’s competitiveness and support sustainable, quality tourism growth.