Tuesday, August 18, 2026
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Thailand presents ‘The New Thailand’ vision at ITB Berlin 2026

The New Thailand vision at ITB Berlin 2026

Thailand unveils ‘The New Thailand’ vision at ITB Berlin 2026, presenting healing-led luxury, sustainable tourism routes and emerging hidden gems tailored for the European market. Through the Unforgettable Experience: Healing is the New Luxury concept, TAT strengthens Thailand’s world-class destination positioning and advances high-value, sustainable tourism partnerships.