Bangkok leads Thailand success at 2026 DestinAsian Readers’ Choice Awards
Bangkok has been named Best City in Asia for the third consecutive year at the 2026 DestinAsian Readers’ Choice Awards. Thailand also achieved strong rankings across multiple categories, with Phuket, Ko Samui, Suvarnabhumi Airport, Thai Airways and leading hotels recognised, reinforcing the country’s broad appeal across the regional travel landscape.
TAT advances “Trusted Thailand” strategy through Partnership 360 talks with China tourism leaders
TAT strengthens the Trusted Thailand strategy through Partnership 360 discussions with China’s leading tourism stakeholders in Shanghai. The talks focus on boosting traveller confidence, expanding flight connectivity, strengthening digital marketing partnerships, and promoting emerging destinations. The initiative supports balanced two-way tourism growth while reinforcing Thailand’s reputation as a safe, high-quality destination.
TAT strengthens China market strategy with Amazing Thailand Mega Trade Meet in China 2026
The Tourism Authority of Thailand staged the Amazing Thailand Mega Trade Meet in China 2026 in Shanghai, introducing the campaign “Amazing Thailand The Journey Your Heart Leads.” The event connected Thai tourism operators with Chinese travel businesses, strengthening partnerships, rebuilding traveller confidence, and positioning Thailand as a trusted, high-quality destination for Chinese travellers.
Ko Lanta and Chiang Khan drive Thailand’s Green Destinations success at ITB Berlin 2026
Thailand strengthened its global sustainable tourism reputation at ITB Berlin 2026 as Ko Lanta and Chiang Khan won top honours at the Green Destinations Story Awards. Additional recognition for Uthai Thani, Takua Pa and Doi Phu Kha highlights Thailand’s growing leadership in responsible destination development, conservation and community-driven tourism initiatives.