Tourism Authority of Thailand and Oxford United Football Club Showcase Thai Culture in the United Kingdom
The Tourism Authority of Thailand and Oxford United Football Club hosted the Amazing Thailand Amazing Thai Charms event at Kassam Stadium, showcasing Thai culture through mango sticky rice, Thai tea and branded campaign visibility. The collaboration highlighted Thailand’s identity, strengthened UK market outreach and aimed to inspire high-value travel to Thailand.
TAT hosts Amazing Thailand Smile @ South Mega FAM Trip to spotlight Southern Thailand recovery
TAT hosted the Amazing Thailand Smile @ South Mega FAM Trip from 9–19 March 2026, bringing 25 influencers and bloggers to explore Southern Thailand. The initiative highlighted tourism recovery in Hat Yai and nearby provinces, promoted market-specific experiences, strengthened industry partnerships, and aimed to generate 500,000 impressions across Asia-Pacific markets.
Tourism Authority of Thailand invites global travellers to rediscover balance through “Healing Journey Thailand” campaign
The Tourism Authority of Thailand invites global travellers to explore wellness-led, meaningful travel through the Healing Journey Thailand campaign. Featuring Henry Moodie and international creators, the campaign highlights cultural connection, restoration and sustainable experiences across Krabi, Trang, Chiang Mai, Sukhothai, Khao Yai and Phang-Nga, reflecting Thailand’s value-driven tourism vision.