TAT refocuses on value over volume as 2026 tourism outlook is recalibrated
TAT is recalibrating Thailand’s 2026 tourism outlook with a stronger focus on value over volume, quality growth, and market diversification. Backed by Trusted Thailand and Healing is the New Luxury, the strategy aims to strengthen resilience, sustain competitiveness, and generate 2.58 trillion Baht from international and domestic tourism.
Thailand to host Maha Songkran World Water Festival 2026 with Saneh Art by Songkran Festival
Thailand will host the Maha Songkran World Water Festival 2026 and Saneh Art by Songkran Festival in Bangkok, while supporting nationwide celebrations across all regions. The events strengthen Songkran’s UNESCO-recognised global standing, showcase Thai culture through contemporary experiences, and are projected to generate more than 30 billion Baht in tourism revenue.