TAT and Dida advance Trusted Thailand partnership in China market
TAT has signed an LOI with Dida Holdings to strengthen Trusted Thailand in the China market. The partnership will use data-led communication, targeted content, and digital platforms including Xiaohongshu, WeChat, and Douyin to build traveller confidence, generate demand, and promote experience-led tourism across Thailand.
Thailand strengthens strategic tourism partnership with China during Wang Yi visit and meeting with Thai Prime Minister
The Tourism Authority of Thailand has presented a strategic tourism agenda following the official visit of H.E. Mr. Wang Yi, Minister of Foreign Affairs of the People’s Republic of China. The agenda proposes a Thailand–China Tourism Partnership 2026–2030, targeting 4.72 million Chinese visitors and 260 billion Baht in tourism revenue.
Smile @Pattani festival revitalises southern Thailand through culture and community
TAT presented the Smile @Pattani festival from 24 to 26 April 2026, showcasing southern Thailand’s cultural heritage, local communities, and visitor readiness. The three-day event featured authentic cuisine, crafts, performances, and workshops, supporting local economies and reinforcing the region’s appeal as a vibrant, welcoming destination for domestic travellers.