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TAT and Warner Music Japan bring Thailand’s Mai Pen Rai spirit to life in Mahiiya by Yuki Chiba

TAT and Warner Music Japan bring Thailand’s Mai Pen Rai spirit to life in Mahiiya by Yuki Chiba

TAT and Warner Music Japan spotlight Thailand through Yuki Chiba’s “Mahiiya” music video, showcasing Bangkok communities, cultural landmarks, and the Mai Pen Rai spirit. Building on Yuki Chiba’s global momentum, the campaign uses music-led storytelling to promote Thailand’s contemporary lifestyle and strengthen destination visibility among international digital audiences and travellers.