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Chiang Mai Prototype positioned as TAT’s northern model for sustainable tourism

Chiang Mai Prototype positioned as TAT’s northern model for sustainable tourism

TAT is positioning the Chiang Mai Prototype as its northern model for sustainable tourism, with completed stakeholder engagement, operator upskilling, sustainable journey development, and certification preparation supporting quality-led growth. The project builds on Krabi’s Blue Zones-based model while advancing culture, creativity, innovation, and community value across Thailand’s sustainable tourism pathway.