Thailand’s Gastronomic Turn Toward Wellness
Thailand’s dining story is being reframed through wellness, sustainability, and regional identity. From herbal broths and food-as-medicine traditions to zero-waste kitchens and globally inspired local cooking, the country’s gastronomy reflects the “Healing is the New Luxury” concept, inviting travellers to experience Thai food as culture, care, and lasting wellbeing.
Amazing Thailand Takes Off with flydubai Roadshow 2026 marks new Dubai-Bangkok flight
TAT marked the launch of flydubai’s new Dubai–Bangkok service with a welcome ceremony at Don Mueang, ahead of the UAE roadshow in Dubai and Abu Dhabi. The route strengthens Middle East connectivity, supports quality travel demand, and creates new opportunities for Thai sellers targeting high-value UAE travellers.