Thailand ranks among Asia Pacific travellers’ top five destinations in Visa study
TAT welcomes Visa’s 2026 Global Travel Intentions study, which ranks Thailand among Asia Pacific travellers’ top five visited destinations. The findings highlight demand for trusted regional trips, local food and culture, flexible planning, AI-assisted discovery, and seamless digital payments, supporting Thailand’s quality-led tourism direction under The New Thailand vision.
TAT’s CF-Hotels wins Green Leadership award at AREA 2026
TAT’s CF-Hotels platform has won the Green Leadership award at AREA 2026, highlighting Thailand’s progress in low-carbon tourism. The platform helps hotels measure and reduce emissions, access green finance, and align with international sustainability standards, with more than 900 registered hotel accounts and measurable carbon reductions nationwide.