Bangkok, 23 October 2025 – The Tourism Authority of Thailand (TAT) joined Swedavia and Norse Atlantic Airways (Norse Atlantic) in celebrating the launch of the airline’s inaugural Stockholm–Bangkok flight on 22 October 2025 at Stockholm Arlanda Airport. The new service marks Norse Atlantic’s first direct route between Sweden and Thailand, enhancing long-haul connectivity between Northern Europe and Southeast Asia for the 2025/2026 winter season.
The send-off ceremony was led by Mr. Karl Eklund, Director of Stockholm Arlanda Airport, and Mr. Bård Nordhagen, Chief Commercial Officer (CCO) of Norse Atlantic Airways, together with Mrs. Patsalin Swetarat, Director of the TAT Stockholm Office, and representatives from the Royal Thai Embassy in Stockholm. The ceremony highlighted the strong partnership and shared commitment to expanding travel opportunities between Sweden and Thailand.
The event featured a ribbon-cutting ceremony and photo session before the departure of the inaugural flight from Terminal 5, Check-in Counter No. 90, at 16.00 hrs (CET), carrying a full load of 338 passengers.
Norse Atlantic Airways’ Stockholm–Bangkok flight is one of three direct routes operated by the airline to Thailand, alongside the upcoming Stockholm–Phuket and Oslo–Phuket flights. Together, these routes form part of Norse Atlantic’s five inaugural services to Thailand this winter season, which also include London Gatwick and Manchester, further reinforcing Thailand’s position as a preferred long-haul destination for European travellers.
Thailand remains the top Asian destination for Swedish travellers, welcoming 145,188 visitors from 1 January to 15 October 2025, up 8.56% year-on-year. Swedish visitors spend an average of 65,000 Baht per trip and stay 19.9 days, generating over 14.6 billion Baht. Most travel independently, with growing interest in safety and responsible tourism, underscoring Thailand’s need to sustain its appeal through long-term, sustainable growth.
