Bangkok tops Euromonitor global city rankings for international arrivals in 2025
Euromonitor International’s Top 100 City Destinations Index 2025 has ranked Bangkok as the world’s most visited city, welcoming 30.3 million international arrivals. The result highlights the Thai capital’s sustained global appeal, strong destination fundamentals and ongoing commitment to sustainable, high-quality tourism growth.
TAT advances two-way tourism with Haikou partnerships
The Tourism Authority of Thailand has signed strategic Letters of Intent in Haikou with local tourism authorities and Tongcheng Group to strengthen Thailand–China cooperation. Signed during CITM 2025, the agreements advance two-way tourism, enhance destination awareness, and support sustainable travel connectivity between the two countries.
Thailand welcomes one millionth UK visitor as long-haul arrivals hit historic high
Thailand has welcomed its one millionth visitor from the United Kingdom, marking a full recovery of the UK market since the pandemic. The milestone coincides with long-haul arrivals surpassing 10 million visitors for the first time, reinforcing Thailand’s position as a leading global destination for high-value, long-stay tourism.
SCAT Airlines’ new Shymkent–Bangkok service strengthens Central Asia–Thailand connectivity
The Tourism Authority of Thailand marked the launch of SCAT Airlines’ new Shymkent–Bangkok service, enhancing direct air connectivity between Thailand and Kazakhstan. Operating twice weekly, the route strengthens Central Asia market access, supports growing visitor demand and reinforces bilateral tourism and economic ties between the two countries.
December in Thailand will leave you with a lifetime of memories
December in Thailand will leave you with a lifetime of memories with elaborate light-and-sound shows offering an exciting way to ring in the New Year 2026. A combination of festive cheer, pleasant weather, and activities makes it an ideal destination to celebrate the end of one year and start another.
Sakon Nakhon Christmas Star Parade goes global stage
The Tourism Authority of Thailand is elevating the Sakon Nakhon Christmas Star Parade into a festival of global standing. Running from 20–24 December 2025 in Tha Rae, Sakon Nakhon, the five-day celebration blends illuminated processions, heritage storytelling, community performances, and contemporary creative experiences for international audiences.
TAT welcomes Citilink Jakarta–Bangkok service
The Tourism Authority of Thailand has welcomed Citilink’s new Jakarta–Bangkok service, reinforcing air connectivity with Indonesia. The daily Don Mueang route launches during Thailand’s festive season, supports rising travel demand, and aligns with TAT’s strategy to strengthen inbound growth from key ASEAN markets.
Wonderfruit 2025 spotlights Molam World with Amazing Thailand
Wonderfruit 2025 marks its 10th anniversary with Molam World with Amazing Thailand, presented by TAT through nine years of Event Marketing support. The festival highlights Thai culture, wellness-led experiences and Amazing Thailand Sustainable Tourism, reinforcing Thailand’s position as a global destination for high-value, healing-focused events and travel experiences.
Thailand Biennale Phuket 2025 now open through April 2026
Thailand Biennale Phuket 2025 showcases contemporary works by 65 artists from 25 countries across 19 venues islandwide. Under the theme “Eternal Kalpa,” the event connects art, nature, and community through exhibitions, Sala spaces, and public programmes, positioning Phuket as a leading sustainable, creative hub through April 2026.
Thailand hosts CineAsia 2025 as global film industry gathers in Bangkok
Thailand welcomes over 3,500 global participants to CineAsia 2025, reinforcing the nation’s film-tourism strategy and creative-economy ambitions. The event highlights Thailand’s cinematic appeal, world-class production capabilities and TAT’s “Unforgettable Experience: Healing is the New Luxury” campaign, promoting wellness, sustainability and meaningful storytelling to international audiences.